promotion-agency

Brands want specialists. 

They look for agencies that have the work to prove they can do what they say they can do. They need proof. 

The promotion marketing industry is no different. These agencies need expertise in organizing large, complicated events. They need a track record that proves they can dream up experiences customers and brands love. They need the experience to know the legal precautions of running a sweepstakes.  

We’ve pulled together the fastest-growing promotion agencies based revenue growth from 2012 to 2013 (as gathered in Advertising Age’s Agency Report 2014).

Learn more about these promotion-savvy agencies:

SourceLink

Location: Itasca, Illinois

Founded: 1997

source-link

SourceLink is a data-driven direct marketing agency. It partners with clients to help build databases, create direct campaigns, and analyze the responses. It’s clients include Lowe’s, Disneyland, Neiman Marcus, and Huntington.

BFG Communications

Location: Bluffton, South Carolina

Founded: 1995

bfg

This independent, full-service agency has worked with Mello Yello, Buffalo Wild Wings, and Ace. BFG holds six offices in the U.S., including locations in Atlanta and New York.

Parago

Location: Lewisville, Texas

Founded: 1999

parago

Parago specializes in incentive and engagement solutions for brands. It offers specific service lines for sales channel optimization, employee rewards, and consumer engagement, acquisition, and retention.

Relevent

Location: New York, New York

Founded: 2005

relevant

Describing itself as a “creative experience” agency, Relevent specializes in experiential platform development, technology development, and mobile environment and experience creation. Its clients include Marriott, AMC, Jeep, and Victoria Secret’s Pink brand.

Fusion Marketing

Location: St. Louis

Founded: 1979

fusion

Fusion, an experiential marketing firm, has worked with Wild Turkey American Honey, Bud Light, and Siemens on everything from taking over a hotel to creating an online game.

CCG Marketing Solutions

Location: West Caldwell, New Jersey

Founded: 1966

ccg-marketing

CCG specializes in CRM, direct mail, couponing, sweepstakes, and other loyalty-driving campaigns. It also provides print, production, and packaging services from its 360,000-square-feet warehouse in New Jersey.

Legacy Marketing Partners

Location: Chicago, Illinois

Founded: 2003

legacy

This independent experiential marketing agency has created live events for Tic Tac, Absolut, and Burger King. Legacy also provides digital services such as social media and display advertising.

Derse

Location: Milwaukee, Wisconsin

Founded: 1948

derse

Derse specializes in “face-to-face” marketing, focusing on trade shows, marketing environments, and events.

Octagon

Location: Norwalk, Conneticut

Founded: 1983

octagon

Octagon is a sponsorship consulting practice that specializes in sports marketing, talent representation, event management, entertainment marketing, and research.

Match Marketing Group

Location: Mississauga, Ontario, Canada

Founded: 1998

match

This shopper marketing agency has seven locations in the U.S. and Canada. Match provides a full range of services — from research to merchandising to eCRM to store staffing.

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Originally published Jan 6, 2015 7:00:00 AM, updated February 01 2017

Topics:

Scaling an Agency