The 10 Fastest-Growing Promotion Agencies

Jami Oetting
Jami Oetting




Brands want specialists. 

They look for agencies that have the work to prove they can do what they say they can do. They need proof. 

The promotion marketing industry is no different. These agencies need expertise in organizing large, complicated events. They need a track record that proves they can dream up experiences customers and brands love. They need the experience to know the legal precautions of running a sweepstakes.  

We’ve pulled together the fastest-growing promotion agencies based revenue growth from 2012 to 2013 (as gathered in Advertising Age’s Agency Report 2014).

Learn more about these promotion-savvy agencies:


Location: Itasca, Illinois

Founded: 1997


SourceLink is a data-driven direct marketing agency. It partners with clients to help build databases, create direct campaigns, and analyze the responses. It’s clients include Lowe’s, Disneyland, Neiman Marcus, and Huntington.

BFG Communications

Location: Bluffton, South Carolina

Founded: 1995


This independent, full-service agency has worked with Mello Yello, Buffalo Wild Wings, and Ace. BFG holds six offices in the U.S., including locations in Atlanta and New York.


Location: Lewisville, Texas

Founded: 1999


Parago specializes in incentive and engagement solutions for brands. It offers specific service lines for sales channel optimization, employee rewards, and consumer engagement, acquisition, and retention.


Location: New York, New York

Founded: 2005


Describing itself as a “creative experience” agency, Relevent specializes in experiential platform development, technology development, and mobile environment and experience creation. Its clients include Marriott, AMC, Jeep, and Victoria Secret’s Pink brand.

Fusion Marketing

Location: St. Louis

Founded: 1979

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Fusion, an experiential marketing firm, has worked with Wild Turkey American Honey, Bud Light, and Siemens on everything from taking over a hotel to creating an online game.

CCG Marketing Solutions

Location: West Caldwell, New Jersey

Founded: 1966


CCG specializes in CRM, direct mail, couponing, sweepstakes, and other loyalty-driving campaigns. It also provides print, production, and packaging services from its 360,000-square-feet warehouse in New Jersey.

Legacy Marketing Partners

Location: Chicago, Illinois

Founded: 2003


This independent experiential marketing agency has created live events for Tic Tac, Absolut, and Burger King. Legacy also provides digital services such as social media and display advertising.


Location: Milwaukee, Wisconsin

Founded: 1948


Derse specializes in “face-to-face” marketing, focusing on trade shows, marketing environments, and events.


Location: Norwalk, Conneticut

Founded: 1983


Octagon is a sponsorship consulting practice that specializes in sports marketing, talent representation, event management, entertainment marketing, and research.

Match Marketing Group

Location: Mississauga, Ontario, Canada

Founded: 1998


This shopper marketing agency has seven locations in the U.S. and Canada. Match provides a full range of services — from research to merchandising to eCRM to store staffing.


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