Brands want specialists.
They look for agencies that have the work to prove they can do what they say they can do. They need proof.
The promotion marketing industry is no different. These agencies need expertise in organizing large, complicated events. They need a track record that proves they can dream up experiences customers and brands love. They need the experience to know the legal precautions of running a sweepstakes.
We’ve pulled together the fastest-growing promotion agencies based revenue growth from 2012 to 2013 (as gathered in Advertising Age’s Agency Report 2014).
Learn more about these promotion-savvy agencies:
Location: Itasca, Illinois
SourceLink is a data-driven direct marketing agency. It partners with clients to help build databases, create direct campaigns, and analyze the responses. It’s clients include Lowe’s, Disneyland, Neiman Marcus, and Huntington.
Location: Bluffton, South Carolina
This independent, full-service agency has worked with Mello Yello, Buffalo Wild Wings, and Ace. BFG holds six offices in the U.S., including locations in Atlanta and New York.
Location: Lewisville, Texas
Parago specializes in incentive and engagement solutions for brands. It offers specific service lines for sales channel optimization, employee rewards, and consumer engagement, acquisition, and retention.
Location: New York, New York
Describing itself as a “creative experience” agency, Relevent specializes in experiential platform development, technology development, and mobile environment and experience creation. Its clients include Marriott, AMC, Jeep, and Victoria Secret’s Pink brand.
Location: St. Louis
Fusion, an experiential marketing firm, has worked with Wild Turkey American Honey, Bud Light, and Siemens on everything from taking over a hotel to creating an online game.
CCG Marketing Solutions
Location: West Caldwell, New Jersey
CCG specializes in CRM, direct mail, couponing, sweepstakes, and other loyalty-driving campaigns. It also provides print, production, and packaging services from its 360,000-square-feet warehouse in New Jersey.
Legacy Marketing Partners
Location: Chicago, Illinois
This independent experiential marketing agency has created live events for Tic Tac, Absolut, and Burger King. Legacy also provides digital services such as social media and display advertising.
Location: Milwaukee, Wisconsin
Derse specializes in “face-to-face” marketing, focusing on trade shows, marketing environments, and events.
Location: Norwalk, Conneticut
Octagon is a sponsorship consulting practice that specializes in sports marketing, talent representation, event management, entertainment marketing, and research.
Match Marketing Group
Location: Mississauga, Ontario, Canada
This shopper marketing agency has seven locations in the U.S. and Canada. Match provides a full range of services — from research to merchandising to eCRM to store staffing.