The New York Times advertising columnist Stuart Elliott announced that he will take the paper’s buyout, and there is no news if or who will replace the well-respected journalist who has covered and commentated on the industry for more than 23 years. Google’s newest report confirmed your fears: More bots are looking at ads than humans. And someone "wasted" billable hours finding look-alike dogs for people who work in advertising.
Here are the five ads you need to watch this week:
Magical Holidays | H&M
Tony Bennett and Lady Gaga came together for a duet of “It Don’t Mean a Thing (If It Don’t Got That Swing)” in this holiday ad for the clothing retailer. While I personally prefer the Gaga-Kermit the Frog match-up, this ad takes glitz and glamour to a new level.
End Violence Against Women Now | UN Women
United Colors of Benetton’s in-house agency created an ad for the UN International Day for the Elmination of Violence Against Women. In the ad, a circle of men, some with stones, surround a young woman in the desert. When the men’s arms fly forward for the throw, an array of red, pink, and white flower petals shower down on her.
If You’re Happy | Weight Watchers
Not that we need a reminder this time of year, but eating is a social event -- cue thoughts of holiday parties, dinners, brunches, and breakfasts. We also eat when we are sad, happy, bored, stressed, angry, lonely, tired, energized -- you get the point. We eat all the time. This ad from the weight loss company is a good reminder that we can’t keep putting off eating healthy for after the New Year.
Esmeralda | GeloMyrtol
The renowned fortune teller makes a mistake when reading a young man’s fate. Her reputation is destroyed all because of a mucolytic.
We Have Pepsi | Arby’s
Brand banter on Twitter — like Taco Bell and Old Spice’s heated debate on fire sauce -- has created some great social media moments. Arby’s took this one step further and created a campaign to say “sorry” to Pepsi for forgetting to feature the soft drink in its ads. In the description of the video, it says, “You’re like a meat to us.” It’s a gesture that could bring a tear to your eye -- almost.