Publicis rebounded from its failed merger with Omnicom, acquiring Sapient Corp. in a effort to expand its digital capabilities. Alex from Target happened, revealing just how strange and confusing the internet is. And digital isn’t going anywhere — Forrester Research predicts interactive spending will hit $103 billion by 2019.
Here are five ads to watch this week:
1) Mistletoe | Gap
Sofia Coppola directs a series of ads for Gap, highlighting the strange moments that make the holidays memorable.
2) Paris / New York | Open Skies
To promote British Airways’ non-stop flight from New York to Paris, the brand released a video showing the vibrancy and life of the two cities. The split screen juxtaposes time-lapse views of city skylines and busy streets.
3) The Next Black | Electrolux
The washing machine industry isn’t typically looked to for its advertising, but this 46-minute documentary on fashion and technology from Electrolux is fascinating and visually arresting.
4) #MontyThePenguin | John Lewis
Watching John Lewis’s Christmas advertising is a special event for some in the industry. And the brand did not disappoint this year. The heartwarming advert follows a boy and his pet penguin, bringing to life their friendship.
5) #LowesFixInSix | Lowe’s
BBDO New York has created another set of Vine videos, expanding upon the original series that earned the brand and agency a Bronze Cyber Lion at Cannes.