Finding the right search professional can be dizzying. Claims of site traffic increase, elevated page rank, backlinks, higher conversion rates and number one search positions are blasted from many SEO sales sites and email pitches. While these results are the ultimate reasons for engaging a search team for a client’s website, it can be difficult to determine which consultants or search companies achieve these results through bad practices and who has enough experience to understand the complexities of achieving the end goal.
http://youtu.be/hbXKQ5bW1Xo
Things to consider:
Be wary of guarantees, especially those that guarantee specific rankings.
A search professional should be able to explain and, in some instances, show how they obtain results in a clean “white hat” way. This includes you being able to show your client what backlinks have been published.
Reporting and analysis of the results should be a part of the ongoing search project, and this data should be used to showcase the value of the work to your client and the ways in which adjustments might be made to improve results.
10 Digital Marketing Metrics to Track to Make You Look Like a Reporting Genius
The State of SEO Agencies: Market Study on the Present and Future of SEO [Infographic]
How and Why to Archive Your Ad Tests
Marketing ‘Rules’ We Can’t Help But Ignore
Search Engine Marketing Trends for 2014
Is Digital Losing Out to PR?
6 Emerging Jobs in Advertising That Didn’t Exist 10 Years Ago
Cocktail Hour: June 1, 2012
Cocktail Hour: April 27, 2012
Cocktail Hour: March 30, 2012
We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.
Outline your company's marketing strategy in one simple, coherent plan.