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Here’s our pick of some of the most surprising, impactful, and creative ads to be released this week:

1) Ice Bubbles | Sony Bravia

Adam&Eve/DDB London created this commercial showing detailed views of bubbles as they freeze, fracture, and eventually shatter. The video was shot in 4K (2160p), which is four times HD.

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2) Nomsters | Oreo

Oreo Laboratorium's mad scientists have been at work for Halloween, creating "nomsters." Each creature is featured in a short video posted on the brand's Facebook page with the call to help name the newest nomster.

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3) What the Pluck? | Patagonia

The Grim Reaper comes to winter wear in this animated ad to promote Patagonia’s commitment to using only traceable down feathers.

4) The Other Side | Honda

To introduce Honda’s Civic Type R model, Wieden + Kennedy London created an interactive YouTube ad. In one version, the driver is a stable, normal dad, picking his kids up from school and slowly cruising through the city. When you press the ‘R’ key, the ad reveals a different side of the driver — a man who breaks the law and races through the streets at night.

5) Netflix GIF

Ogilvy Paris created this digital signage campaign to promote all the times you need to rely on Netflix. The billboards change depending on the day, if sales are going on nearby, the weather, and news.

6) First Home Game | Sprite

LeBron James stars in this spot about his return to the Cleveland Cavaliers. The commercial shows people discussing their excitement that the “King” is coming home and ends with James jumping into a pick-up game.

Originally published Oct 31, 2014 8:00:00 AM, updated July 28 2017