It’s easy to think that you’ve got the perfect services, pricing, and team ... so of course the perfect clients will just find you. And if a few other less-than-ideal ones seek you out as well, that’s OK.
This is how your clients become the ones who define your agency -- leaving you directionless and less than profitable when they move on to another agency partner.
You need a better understanding of your best clients -- the ones who are profitable for your agency and inspiring to your staff. And this is why researching and creating an ideal client profile or a few profiles is key. With this knowledge, you can tailor and target your marketing and sales strategies to appeal to who you want to work with and who finds the most value from partnering with your agency.
In this ebook, you'll learn how to create an ideal client profile, the common mistakes to avoid, and how you can use this information in your marketing and sales outreach.
How to Create a Profitable Annual Business Plan [+Free Template]
How to Perform an Agency Brand Audit to Improve Your New Business Results
27 Interesting Marketing Charts Every Client Needs to See
The Ruthless Pursuit of “No” and Other Rules of New Business
8 Best Practices of Agencies That Win More New Business
How to Develop a Quick Win Approach for New Client Relationships
How to Stay In Touch With Prospects Who Aren’t Ready for a New Agency
How to Sell Your Ideas to Questioning Clients
How to Create an Ideal Client Profile
Why Big Brands Hire Small Agencies
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Free templates to build customer profiles for your marketing, sales, and customer service teams.