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It’s easy to think that you’ve got the perfect services, pricing, and team ... so of course the perfect clients will just find you. And if a few other less-than-ideal ones seek you out as well, that’s OK.

This is how your clients become the ones who define your agency -- leaving you directionless and less than profitable when they move on to another agency partner.

You need a better understanding of your best clients -- the ones who are profitable for your agency and inspiring to your staff. And this is why researching and creating an ideal client profile or a few profiles is key. With this knowledge, you can tailor and target your marketing and sales strategies to appeal to who you want to work with and who finds the most value from partnering with your agency. 

If you want to discover your best clients, download our new ebook -- How to Create an Ideal Client Profile

In this ebook, you'll learn how to create an ideal client profile, the common mistakes to avoid, and how you can use this information in your marketing and sales outreach. 

Download this free guide now or use the click to tweet and image below to share. 

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How to Create an Ideal Client Profile for Your #AdAgency http://hubs.ly/H01cJWZ0 via @HubSpot

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Originally published Sep 30, 2015 7:00:00 AM, updated February 01 2017

Topics:

Agency New Business