It’s easy to think that you’ve got the perfect services, pricing, and team ... so of course the perfect clients will just find you. And if a few other less-than-ideal ones seek you out as well, that’s OK.
This is how your clients become the ones who define your agency -- leaving you directionless and less than profitable when they move on to another agency partner.
You need a better understanding of your best clients -- the ones who are profitable for your agency and inspiring to your staff. And this is why researching and creating an ideal client profile or a few profiles is key. With this knowledge, you can tailor and target your marketing and sales strategies to appeal to who you want to work with and who finds the most value from partnering with your agency.