Inbound marketing is a seismic shift in the way businesses are marketing themselves, and companies who ditch traditional marketing methods and follow their customers online are reaping the benefits.
But the skill sets of internal teams lag behind. As a result, companies wanting to take advantage of inbound marketing tactics such as blogging and social media are looking to outside agencies for help.
We put together The Five Core Services of Inbound Marketing so that you could learn how to grow your agency by offering and delivering what matters most to your clients. This ebook will help you understand what core services your agency needs to offer to capitalize on the emerging needs of businesses moving their marketing dollars online.
In this guide, you'll learn:
- Why delivery is a process, and how you can improve your strategy's cohesiveness and eliminate scope creep on client engagements.
- The core services of inbound marketing and what skill sets your agency needs to offer them.
- How to use these services to increase your retainer accounts and earn trust by proving ROI.
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