Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time.
One online retailer recently experimented with using Instagram images to drive impressions and purchases from its email marketing campaigns, and the combination led to a 7X increase in engagement on the site.
Read more about how Instagram images are currently being used in marketing to discover the opportunities of using visuals in your email marketing campaigns.
Originally published Oct 13, 2015 7:00:00 AM, updated November 29 2018