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Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time. 

One online retailer recently experimented with using Instagram images to drive impressions and purchases from its email marketing campaigns, and the combination led to a 7X increase in engagement on the site. 

Read more about how Instagram images are currently being used in marketing to discover the opportunities of using visuals in your email marketing campaigns.

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Originally published Oct 13, 2015 7:00:00 AM, updated November 29 2018

Topics:

Instagram Marketing