A logo is the most recognizable element of a brand. But even more important than the symbol, words, and typography are the colors. 

Think about it: When you scan the aisles of a grocery store, what do you look for? Typically, people register the color prior to confirming the name and logo. Color is a way for our brains to filter and hone in on what we want and need when there is an overwhelming number of options. 

Paula Rúpolo recently updated her creative experiment that shows just how important color is to logo design and recognizability. She pitted competing brands against one another and swapped their color schemes to better understand how color affects our emotional response to a brand and how the color associated with a brand begins to condition certain responses in the viewer. 

Check out how your favorite brand would look if it took on its competitor's hue:

Subway vs. McDonald's

mcdonalds-subway-logos.gif

Starbucks vs. Dunkin' Donuts

Starbucks-Dunkin-Donuts-Brand-Colour-Swap.gif 

Coca-Cola vs. Pepsi

coca-cola-pepsi-logos.gif

Heineken vs. Budweiser

Heineken-Budwiser-Brand-Colour-Swap.gif

FedEx vs. UPS

Fedex-UPS-Brand-Colour-Swap.gif

Sprite vs. 7 UP

Sprite-7-up-Brand-Colour-Swap.gif

Microsoft vs. Apple

tbcs-microsoft-apple-logos-C.gif

Ferrari vs. BMW

ferrari-bmw-logos.gif

eBay vs. Amazon

Ebay-Amazon-Brand-Colour-Swap.gif

Google vs. Yahoo

google-yahoo-logos.gif

Playmobile vs. Lego

Playmobil-Lego-Brand-Colour-Swap.gif

Unilever vs. P&G

Unilever-PG-Brand-Colour-Swap.gif

 

Canon vs. Nikon

Canon-Nikon-Brand-Colour-Swap.gif

Mastercard vs. Visa

mastercard-visa-logos.gif

Oral-B vs. Colgate

Oral-B-Colgate-Brand-Colour-Swap.gif

Facebook vs. Twitter

facebook-twitter-logos.gif

Red Bull vs. Monster

RedBull-Monster-Brand-Colour-Swap.gif

(h/t Design Taxi)

scope-creep

Originally published Sep 4, 2015 9:00:00 AM, updated February 01 2017

Topics:

Slogans & Taglines