logo-redesign

When a brand launches a new logo or look, everyone has an opinion. 

We analyze how the brand's familiar symbol has changed -- and how it hasn't (Yahoo). We miss the old icon (Gap) and fail to understanding the reasoning behind such a change (Ernst & Young). 

And this year, we had quite a few makeovers to remark on. Airbnb, Reebok, and Pizza Hut all changed their iconic imagery and repositioned their brands. Foursquare launched a new look and split its app into two separate services. And Black & Decker decided that the + symbol is more modern than a simple ampersand -- who knew?

PM Digital created an infographic detailing the major logo redesigns of 2014. Which ones did you love? And which would you rather leave behind?

 

2014-logo-redesign-infographic

What were your favorite redesigns of 2014? Let us know in the comments!

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Originally published Jan 16, 2015 12:00:00 PM, updated February 01 2017

Topics:

Slogans & Taglines