When a brand launches a new logo or look, everyone has an opinion.
We analyze how the brand's familiar symbol has changed -- and how it hasn't (Yahoo). We miss the old icon (Gap) and fail to understanding the reasoning behind such a change (Ernst & Young).
And this year, we had quite a few makeovers to remark on. Airbnb, Reebok, and Pizza Hut all changed their iconic imagery and repositioned their brands. Foursquare launched a new look and split its app into two separate services. And Black & Decker decided that the + symbol is more modern than a simple ampersand -- who knew?
PM Digital created an infographic detailing the major logo redesigns of 2014. Which ones did you love? And which would you rather leave behind?
What were your favorite redesigns of 2014? Let us know in the comments!
The Psychology of Logo Design: How Colors, Fonts & Shapes Influence Purchasing Decisions [Infographic]
These Competing Brands' Color Schemes Were Swapped. Can You Recognize the Logos?
The Surprising Science Behind Behind How Our Brains Recognize Logos [Infographic]
Yahoo!? It Is Not About the Logo
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