You might trade client (horror) stories with a few other agency execs you know. You might belong to an agency group where people share metrics and financials. Maybe a more established firm shared a few documents and lessons from their high-growth period with you. But where else do you go to truly understand the top issues concerning agency leaders and their team members?
Data can sometimes point us in the right direction -- giving us a starting point for asking questions, running our own numbers, and figuring out the problem or even the opportunity.
We pulled together some of the most interesting and insightful charts on the current state of the agency. Learn more about the trends in new business, client relationships, and the marketing needs of clients by checking out these charts: