Are you a professional who feels as though there simply aren't enough hours in a day, or days in a week? Do you have a constant 'to-do' list that never seems to get completed? Let's face it: this applies to the majority of professionals in this fast paced, modern world. The good news is that you can find some wiggle room in that never-ending task list by utilizing a few simple branding techniques that take ten minutes or less. This means you can both save time and strengthen your branding, eliminating the need to cut any items from your task list.
Social Media Posts
Social media posts offer a simple, quick way to strengthen your company's brand, and 93% of marketers are utilizing it to do just that (Wordpress Hosting SEO). You can develop a cross-channel brand story, post visual advertisements, or link to blog posts. Social media posts don't have to be long, either, just as long as they stick to the company image you have developed.
Consistency is key, because inconsistency can cause customers to distrust your brand, which is the exact opposite of what you're striving towards. In ten minutes, you should be able to post something pertaining to your brand on at least two social media sites. For those unsure of which sites to use most frequently, search engine marketers favor Facebook, Twitter, and Google+. The neat thing is that you're not only strengthening your brand, but also keeping social accounts active.
Keep Writing Content
If you're short on time, don't feel as though you must put your content writing off for another day. Setting aside ten minutes per day can help you boost the amount of unique, informative content your blog or website puts out, and interesting content is one of the top three reasons people follow blogs and social media accounts (Content+).
Your content is the voice and tone of your brand, making it imperative you keep on it. If you write quickly, you may be able to put out five or six articles a week if you dedicate ten minutes each day. If you write slowly, it may be as few as two or three. Don't let these seemingly small numbers deter you, however, because the point is that you are writing the content and something is being put on your sites each week. Besides, 61% of consumers are more likely to buy from a brand who creates unique content (Customer Council Content.)
Connect With Like-Minded Companies
Creating solid connections with other like-minded companies and professionals is an often overlooked aspect of branding. Connecting with others allows you more inspiration, guidance, marketing opportunities, and ability to create co-ventures. Let's not forget about sharing. Creating strong, professional bonds allows you to garner more shares on your content, and this, in turn, increases your company's visibility. Its imperative to keep in mind you must be willing to share information from companies or professionals who share your content, or the professional bonds you've worked hard to create will decrease drastically. No one likes trading something for nothing.
Brand Your Signature
Think about how many emails you send out each day. Wouldn't it be great if you could use these multiple opportunities to help strengthen your brand? Well, you can- all you have to do is brand your signature. You can easily accomplish this by including your company name, tag line, and logo. It may also be a good idea to include a very brief paragraph on what your company is all about. Setting up your branded signature will only take five minutes or so, and from that point on, you can say you are successfully working on strengthening your brand every time you send an email. Communication and Public relation's student, Alexandra Bideaua, describes it best as transforming your signature into a virtual business card.
Just because you're busy, doesn't mean you have to forgo strengthening your company's brand. These simple techniques take less than ten minutes to accomplish, and the results can be rather astonishing in comparison to the time you put in.
Originally published Apr 25, 2014 8:58:12 AM, updated July 28 2017