10 Techniques for Coming Up With Creative Ideas Inspired by Ancient Philosophers [Infographic]

Jami Oetting
Jami Oetting

Published:

creative-greek

Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an art.

This quote from Bill Bernbach highlights a core belief of rhetoric, which is the "the art of discourse" or the study of how to write, speak, and communicate in a persuasive, informative, and inspiring way. It is using linguistic techniques to influence behavior and emotions -- an essential skill in the marketing industry. 

Rhetoric can also be a helpful tool for inspiring creative ideas. Curtis Newbold created this infographic highlighting 10 concepts used by ancient philosophers to master the art of persuasion. 

View full-size image.

creative-ideas

Topics: Creativity

Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Outline your company's marketing strategy in one simple, coherent plan.

DOWNLOAD THE FREE TEMPLATE