Traction is an advertising agency, innovation consultancy and creative shop that integrates psychology and technology to solve strategic communications challenges. The company began more than a decade ago and thinks holistically about both the traditional and digital sides of our business. The staff understands the customer insights that are the “why” behind great advertising and the technology that is the “how” of integrated communications today. It has worked with clients such as Adobe, Robert Half, Kelly-Moore Paints, Salesforce, MasterImage 3D and California Bank & Trust. Traction has won awards from TNW.com, Top 10 Digital Agencies in San Francisco, iMedia Top 25 West Coast Agencies, Focus.com and Top 5 Agencies Built for Tech.