T-Shirts Migrate Home in IKEA’s Stunning New Ad

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Jami Oetting
Jami Oetting

Published:

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IKEA starts the year off strong with an addition to its "Wonderful Everyday" series of ads. 

The spot features a flock of T-shirts beating their sleeves to fly in snow and rain storms, shivering in the freezing locations, and being frightened into flight at the sound of a ship's horn -- all before finally finding a home in an IKEA wardrobe. 

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The spot was created by Mother London and directed by Dougal Wilson.
Topics: Creativity

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