T-Shirts Migrate Home in IKEA’s Stunning New Ad

Jami Oetting
Jami Oetting



IKEA starts the year off strong with an addition to its "Wonderful Everyday" series of ads. 

The spot features a flock of T-shirts beating their sleeves to fly in snow and rain storms, shivering in the freezing locations, and being frightened into flight at the sound of a ship's horn -- all before finally finding a home in an IKEA wardrobe. 





The spot was created by Mother London and directed by Dougal Wilson.

Topics: Creativity

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