With blogging, success doesn't happen overnight.
I know, right? How many times have you heard that little nugget of blogging wisdom?
But seriously -- a B2B business blog is a huge time investment. It can take a while before you've grown it into a truly valuable marketing asset.
In the past, we've written about the blogging metrics you should be tracking to report on your blog's success. But we've never really talked about the strategy behind blog measurement.
Yes, there's a strategy. And it all depends on the maturity of the blog you're measuring. You see, blogs that are new and blogs that have been around for years are totally different beasts -- and they should be treated that way.
These days at HubSpot, we're dealing with both: our mature Marketing Blog (the one you're reading right now), which has been around for 8 years, and our much newer, one-year-old Sales Blog (which you should also be reading ;-)
In building our Marketing Blog from nothing to the more than 1.5 million monthly visitors and over 300,000 subscribers it has today, we've learned a few things about growing a blog -- and how you should measure success at every step along the way. These are not only things we're applying to our growth strategy for our Sales Blog; they're also things you can apply to the growth of your own business blogs as well.
This is what an H2 header will look like
In building our Marketing Blog from nothing to the more than 1.5 million monthly visitors and over 300,000 subscribers it has today, we've learned a few things about growing a blog -- and how you should measure success at every step along the way. These are not only things we're applying to our growth strategy for our Sales Blog; they're also things you can apply to the growth of your own business blogs as well.
This is what an H3 header will look like
In building our Marketing Blog from nothing to the more than 1.5 million monthly visitors and over 300,000 subscribers it has today, we've learned a few things about growing a blog -- and how you should measure success at every step along the way. These are not only things we're applying to our growth strategy for our Sales Blog; they're also things you can apply to the growth of your own business blogs as well.
This is what an H4 header will look like
In building our Marketing Blog from nothing to the more than 1.5 million monthly visitors and over 300,000 subscribers it has today, we've learned a few things about growing a blog -- and how you should measure success at every step along the way. These are not only things we're applying to our growth strategy for our Sales Blog; they're also things you can apply to the growth of your own business blogs as well.
This is an example of a block quote. In building our Marketing Blog from nothing to the more than 1.5 million monthly visitors and over 300,000 subscribers it has today, we've learned a few things about growing a blog -- and how you should measure
In building our Marketing Blog from nothing to the more than 1.5 million monthly visitors and over 300,000 subscribers it has today, we've learned a few things about growing a blog -- and how you should measure success at every step along the way. These are not only things we're applying to our growth strategy for our Sales Blog; they're also things you can apply to the growth of your own business blogs as well.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning vistitors into leads.
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