A client once told me that he likes working with INK because we “don’t write like PR people.”
While I took it as a compliment, I couldn’t ignore that this comment said something negative about our industry -- it seems there is a perception that long-winded, formal, jargon-heavy writing is the norm.
That reputation doesn’t bode well for any of us, as content is quickly becoming a greater part of our clients’ programs.
Unsure how to combat this misconception? I’ve detailed everything you need to know to avoid “writing like a PR person” below.
1) Get to Know Your Client’s Style
This is number one in my book.
To be successful, we have ... Read More