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    7 Useful & Creative Out-of-Office Replies For Your Next Vacation

    By Anum Hussain

    out-of-office.png

    This post originally appeared on the Marketing section. To read more content like this, subscribe to Marketing.

    When I go on vacation, I completely turn off work ... but I don't stop marketing.

    Of course I don't actually work while I'm on vacation. It wouldn't truly be a vacation if I did. I use my out-of-office reply to continue marketing while I'm gone. Below is my most recent one.

    Warning: It's a bit of a ... Read More

    Zen and the Art of Mindful Leadership: 6 Skills to Develop

    By Jami Oetting

    We all want to be better leaders. We want to create environments where people are successful, happy, and creative. We know that this contributes to the health of our businesses.

    But being thoughtful and purposeful in our approach to leadership takes work. Sometimes, it requires some temporary navel-gazing. To be a great leader, you need to be mentally strong and emotionally intelligent. You need to understand yourself before you can support and guide others in the right direction.

    Read More
    Why Tiered Pricing Could Be Hurting Your Agency

    By Eric Pratt

    When we were transitioning into an inbound marketing agency in 2012, I spent hours and hours reading articles and books and reviewing other inbound agencies' websites. I wanted to know what the best of the best were doing. They were the experts, and I wanted to be successful in this new type of agency as quickly as possible. 

    Now, we've made more mistakes over the years than my pride would allow me to admit here. But there is one mistake that was extremely costly and the result of my initial "study the experts" approach: tiered pricing. 

    Read More
    How to Put Together the Perfect Press Page

    By Carly Stec

    Let's say that you just wrapped up a super successful campaign for one of your clients. 

    You're thrilled, your client is thrilled, but when it starts to pick up a bit of media attention, it becomes very clear that you're unprepared. 

    Read More
    Is Your Creative Department In Trouble? [Free Ebook]

    By Jami Oetting

    Your ability to land new clients and headliner accounts relies on nurturing and managing a stellar creative team. You have to create an environment where those whose jobs are to produce brilliant and business-oriented ideas can thrive. This is both an art and a science -- creatives need to be able to experiment, but you also need to deliver work on time and under budget. 

    Read More
    Do You Know Why You Lost That Pitch? [+Email Template]

    By Peter Levitan

    Creating a pitch and presentation for a new piece of business is time consuming, expensive, intellectually challenging, and emotional.

    And the last thing that should ever happen, especially if you lose, is to end the draining process of running a pitch without knowing what really happened. A casual “huh?” response after finding out your agency did not win the pitch is not acceptable.

    Read More
    What Keywords Get the Most Shares? [New Data]

    By Jami Oetting

    Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. 

    It is the filter people use to determine if your post is worth their limited time.

    Read More
    Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)

    By Lindsay Kolowich

    This post originally appeared on the Marketing section. To read more content like this, subscribe to Marketing.

    Calling out other people's grammar mistakes has become a favorite internet pastime.

    From news articles and blog posts to emails and tweets, if there's an error in there, someone's going to remark on it. Especially if it's made by a brand. (Hey, we're guilty of it, too.)

    And who could blame them? I also feel a certain sense of pride when I find a typo in a popular book.

    Read More
    Becoming a Cult Favorite: 5 Things Marketing Made You Like

    By Carly Stec

    This post originally appeared on the Marketing section. To read more content like this, subscribe to Marketing.

    Have you ever stopped to think about why you make certain purchases? What really goes into those decisions?

    I do it all the time. I'm a marketer, after all. 

    And while this profession has enabled me with a good eye for the tricks of the trade, I've found that I'm still not immune to the influence of marketing.

    Read More
    8 Creativity Tools to Inspire Your Next Great Idea

    By Carly Stec

    I've always considered myself to be a fairly creative person. According to my mom, I practically burned through coloring books when I was little, which is why it made sense that I majored in art, then media, and wound up in marketing. 

    And while I consider myself lucky to be inherently creative, there are certainly some days where the ideas seem to flow much easier than others.

    Read More
    5 Revealing Questions to Ask a Client Who's Leaving You

    By Nicholas Osler

    Exit interviews are valued by most employers. When someone leaves a position for another company, you want to know why. You need to know what made that person doubt her future at your company. What attracted her to work for another firm?

    Not enough agencies take this approach when a client jumps ship. You close out the account, send the final invoice, and hope that one day the client will return.

    Read More
    Is Your Coworker Actually an A-hole? [Flowchart]

    By Erik Devaney

    This post originally appeared on the Marketing section. To read more content like this, subscribe to Marketing.

    We’ve all been there before. You're by the water cooler. Or in a quiet hallway. Or at a team outing, perhaps after one too many beverages.

    “That guy [coworker’s name] is a real A-hole,” someone whispers to you angrily.

    “A genuine, grade-A, 100% certifiable, pure-bred A-hole,” they continue. “Like, if there were a competition, not only would [coworker’s name] win first prize, but they would subsequently name the competition after him and start using a mold of his body as the trophy."

    Read More
    Want to Sell More Retainers? First, Understand Sales

    By Jami Oetting

    Marketing agencies have owned the realm of increased visits, subscribers, conversion rates, and leads. But there comes a point where those leads are passed off to sales. As you well know, they are then out of the control of marketing.

    And when sales continue to falter, increasing leads loses its luster. Driving sales and revenue is really what the client wants.

    Read More
    The 5 P's for Building a Powerful Brand [SlideShare]

    By Jami Oetting

    Most of us spent numerous hours -- either in college or after we landed our first marketing job -- learning about the 4 P's: product, place, price, and promotion. 

    E. J. McCarthy, a professor at Michigan State University, presented this view of the marketing mix in 1960. And while the ideas are still relevant, it may not be the best blueprint on which to base your marketing efforts in 2015.

    Read More
    Kale, Podcasts & Yoga Pants: The Secret Formula Behind Contagious Ideas

    By Carly Stec

    This post originally appeared on the Marketing section. To read more content like this, subscribe to Marketing.

    Unsatisfied by his current job, Tom Dickson found himself with three things: the need for a change, a passion for bread making, and a $10 vacuum motor. 

    In search of a way to combine them, Dickson started his own blender company, Blendtec. Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. 

    Then one day, his marketing director found inspiration in a pile of sawdust left behind by one of Dickson's "blender durability experiments," and proposed an idea that would soon propel Blendtec to fame. 

    Read More
    The Proposal Formula That Gets an 80% Close Rate

    By Jami Oetting

    The opportunity to send a proposal can be exciting. Maybe it's a coveted client. Maybe the work will give your team a creative outlet. Maybe the budget will make a big difference for your growth goals. 

    But proposals can also be a time-sucking, frustrating activity. Your hopes are too often met with disappointment.

    Read More
    9 Content Distribution Tools to Help You Expand Your Reach

    By Carly Stec

    If you're producing content and not distributing it, are you really producing content at all?

    The simple truth is that creating remarkable content is no longer an accurate indication of success. And as content continues to pile up on the Internet, marketers need to be focused on finding unique ways to expand their reach if they want to make an impact on their traffic and lead generation goals. 

    Read More

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