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Agency / April 29, 2016 The Secret to Serving Clients Well
The Secret to Serving Clients Well

By Robert Solomon

secret-client-service.png

Get a martini or two in me, ask me why my second marriage ended in failure, and I will say three words: “Lack of trust.”

When I began in this business, I didn’t give a damn about trust; I thought instead of the work. To me, and to the other people who shared my view, there is an unwavering belief that the only thing that really matters is the work.

Great work makes everyone want to be a part of the agency. Great work commands a price premium. Great work wins business.

If you do great work, everything else will take care of ... Read More

Agency / April 27, 2016 Money Isn’t a Dirty Word: Why You Need to Talk About Your Agency’s Prices From the Start
Money Isn’t a Dirty Word: Why You Need to Talk About Your Agency’s Prices From the Start

By Brian Sierakowski

The average company spends fewer than six hours in its lifetime setting and modifying its prices.  

And I’m assuming you’re not reading this because you want to be average, so it’s time to put the work in: Starting today, you need to develop a pricing strategy and commit to iterating on it until you’re confident you can scale in any direction you want.

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Agency / April 26, 2016 7 Examples of Interactive Billboards That Are Just Plain Brilliant
7 Examples of Interactive Billboards That Are Just Plain Brilliant

By Jami Oetting

Billboards have long been seen as blemish marring the sides of our roads and disfiguring our views. 

In 1960, ad man Howard Luck Gossage penned an essay for Harper's outlining what he saw as an evil practice. He wrote:

Outdoor advertising is peddling a commodity it does not own and without the owner’s permission: your field of vision. Possibly you have never thought to consider your rights in the matter. Nations put the utmost importance on unintentional violations of their air space. The individual’s air space is intentionally violated by billboards every day of the year.

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Agency / April 25, 2016 7 Client Reporting Tools That Will Save Your Agency Time
7 Client Reporting Tools That Will Save Your Agency Time

By Jami Oetting

You love data. Nothing makes you -- and your client -- happier than a chart that shows just how great a campaign is performing. 

But collecting all that data each month, organizing it, creating charts, and writing up reports is draining your team's time. 

Typically, agency staffers spend around four or five hours per client each month reporting on digital. So say you're managing around 20 clients, your effective hourly rate for each employee is $75, and it takes four hours to create each report. You'd save almost $5,000 per month if you automated this process. 

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Agency / April 25, 2016 8 Interesting Logo Design Trends to Watch For [Infographic]
8 Interesting Logo Design Trends to Watch For [Infographic]

By Jami Oetting

Why does it matter if a logo is memorable or not? 

According to a recent study from Siegel+Gale, logos that are memorable are 13% more likely to get the attention of consumers, and 7% more likely to make people want to learn more about the brand. 

In addition, the study found that when people are familiar with the brand's logo, they are more likely to think positively of the company, while those who are unfamiliar with the company and its branding are more likely to assign negative values to that same design. 

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Agency / April 22, 2016 19 of the Best Currency Designs From Around the World
19 of the Best Currency Designs From Around the World

By Jami Oetting

On Wednesday, the U.S. Treasury announced that Harriet Tubman, who led hundreds of slaves to freedom, will become the first woman and the first African-American to appear on the face of U.S. currency, taking the place of Andrew Jackson on the $20 bill. The $10 bill was originally meant to be completely redesigned to feature a female in place of Alexander Hamilton, but the founding father's popularity has skyrocketed in the past year due to his revival on Broadway, and Hamiltonians rallied for the founder of the first central bank's image to remain on the banknote.

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Agency / April 20, 2016 The Cheat Sheet of Social Media Advertising Sizes on Facebook, Twitter, LinkedIn & YouTube [Infographic]
The Cheat Sheet of Social Media Advertising Sizes on Facebook, Twitter, LinkedIn & YouTube [Infographic]

By Jami Oetting

People retain more of what they see than what they read -- visuals transmit information more quickly and improve overall comprehension. 

That means creating highly engaging and attractive images are essential for social media success, but this is even more important when you are running paid campaigns. Your clients are counting every dollar. 

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Agency / April 18, 2016 The Monday Morning Routines of 7 Successful People [Infographic]
The Monday Morning Routines of 7 Successful People [Infographic]

By Lindsay Kolowich

Ugh, Mondays.

That's how many of us approach our Monday mornings. With another weekend in the books, we tend to start off the workweek with a bit of a drag in our step.

For some of the world's most successful people, however, Monday mornings represent an opportunity to start fresh and set the tone for the rest of the week.

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Agency / April 16, 2016 8 Medium Publications That Are Actually Worth Following
8 Medium Publications That Are Actually Worth Following

By Erik Devaney

Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world's most popular websites. According to Alexa, Medium.com has risen nearly 100 spots in the past three months alone to become the world's 372nd most-visited site. (If you're not impressed, remember that there are more than 1 billion websites currently in existence).

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Agency / April 13, 2016 How Targeted Ads Change the Way We Think About Ourselves & Our Purchasing Decisions [New Research]
How Targeted Ads Change the Way We Think About Ourselves & Our Purchasing Decisions [New Research]

By Jami Oetting

Behavioral marketing has been called creepy and an invasion of privacy, but new research is finding that it can actually change how people perceive themselves.

A study recently published in the Journal of Consumer Research by Rebecca Walker Reczek, Christopher Summers, and Robert Smith found that consumers adjust their self-perception when they view an ad that they believe has been targeted to them. The ad is seen as a type of flattery -- as long as it close to matching up with the consumer’s idea of himself -- causing purchasing intent to increase as he wants to “live up” to the brand's perception.

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Agency / April 12, 2016 7 Ways to Dramatically Increase Your Agency’s Profits
7 Ways to Dramatically Increase Your Agency’s Profits

By Jami Oetting

You've heard it all before: Project margins are shrinking. The number of services agencies are expected to deliver on -- and at an expert level -- is growing. Brands are bringing more and more work in-house, making long-term relationships something of the past. And on top of this, agencies are struggling to attract and retain top talent.

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Agency / April 12, 2016 How Do You Price Your Services? Take Our Agency Pricing & Financials Survey
How Do You Price Your Services? Take Our Agency Pricing & Financials Survey

By Jami Oetting

How do you determine the price for your services and track the profitability of your agency?

Some might call it an art, but that might be because many agency leaders are forced to get creative with their approach. They have very little industry data and best practices to tell them how to price their services, what metrics to track, and how to improve their business practices. 

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Agency / April 9, 2016 16 Motivational Speeches to Inspire Your Next Presentation
16 Motivational Speeches to Inspire Your Next Presentation

By Erik Devaney

Let's face reality: It's hard, if not impossible, to feel motivated all the time.

Some days you just want to put your feet up, eat buffalo chicken nachos, and watch Netflix -- and not even good Netflix, but some crappy movie that you're only watching because you've given up on being productive and are complicit in filling your brain with dim-witted, mind-numbing entertainment.

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Agency / April 7, 2016 9 Qualities to Look for in a High-Performing Business Development Professional
9 Qualities to Look for in a High-Performing Business Development Professional

By Jami Oetting

The role of the agency new business executive has been called the “most dangerous job in an agency,” due to the short lifespan, stress, and confusion surrounding the responsibilities of the role.

Yet, it is one of the most important positions in the agency. The success of the new business person directly influences future growth and stability.

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Agency / April 5, 2016 All of the Feels: How Brands Use the 4 Basic Emotions in Advertising
All of the Feels: How Brands Use the 4 Basic Emotions in Advertising

By Jami Oetting

Ads that make people share and buy can be summed up in one word -- emotional.

That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions, and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad.

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Agency / April 2, 2016 How to Stay Calm When You're Way Too Stressed [Infographic]
How to Stay Calm When You're Way Too Stressed [Infographic]

By Lindsay Kolowich

In small doses, stress can actually be good for us. It helps motivate us to focus on our work and can seriously fuel our productivity. When it's over, if we've done a good job, it can provide us with an even greater sense of accomplishment than we'd have otherwise.

But, as we all know, stress can also make us feel overwhelmed. It can take over our senses and make it really hard to concentrate.

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Agency / March 31, 2016 9 Important Things Freelancers Wish You Knew
9 Important Things Freelancers Wish You Knew

By Nataly Kelly

Once upon a time, I worked as a freelancer. It was enlightening, thrilling at times, but also extremely tough.

And it wasn't until later on in my career that I realized just how much marketers depend on contractors. Freelance designers, web developers, copywriters, video editors, SEO specialists, PR consultants, or translators -- all of these folks play a vital role on the extended team of many marketers.

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Agency / March 31, 2016 Snapchat Isn't a Fad. It's the Future of Brand Conversation
Snapchat Isn't a Fad. It's the Future of Brand Conversation

By Peter Sena

As marketers, we fight and claw for the consumer’s attention -- blood, sweat, or pixels, we will shed whatever we need to for a minute of mindshare.   

If that makes the self-destructing messages of social media platform Snapchat seem counterintuitive, I get it.

After all, a platform built around disappearing content feels more like a tool for teenagers to hide things from their parents than it does an advertising platform.

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Agency / March 30, 2016 9 Simple Tips for Running Productive Meetings With Remote Workers [SlideShare]
9 Simple Tips for Running Productive Meetings With Remote Workers [SlideShare]

By Jami Oetting

More and more agencies are establishing remote working options for employees as flexibility in work schedule and location has become an important benefit for top talent. 

In addition, some agency owners have built their companies to be completely virtual such as Smart Bug Media, which has a team of 25 remote team members.

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Agency / March 29, 2016 The 9 Habits of Highly Productive Agency Leaders
The 9 Habits of Highly Productive Agency Leaders

By Jami Oetting

On average, people receive 304 business emails per week, attend 62 meetings per month, and deal with 56 interruptions to their work each day.

That’s a lot of time wasted considering that so much of email causes additional confusion and follow-up questions, it takes 16 minutes to refocus after dealing with an email, and most meetings are considered unproductive and a waste of time.

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Agency / March 28, 2016 How Under Armour Built a Challenger Brand Through Risky Endorsements
How Under Armour Built a Challenger Brand Through Risky Endorsements

By Jami Oetting

In 1996, Under Armour’s founder, Kevin Plank, was selling his sweat-wicking compression T-shirts out of the trunk of his car in Baltimore. That year, he made a team sale, bringing the total sales number for the year to $17,000. In 2015, revenues grew to $4 billion, an increase of 29% from the previous year.

These humble beginnings for Plank have been translated into the brand’s attitude -- it’s the underdog, the challenger, and the brand of those out to prove everyone wrong. 

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Agency / March 28, 2016 30 Famous Brand Names You're Probably Pronouncing Wrong [Infographic]
30 Famous Brand Names You're Probably Pronouncing Wrong [Infographic]

By Jami Oetting

Can having a difficult-to-pronounce brand name actually put a company at a disadvantage?

It might. 

According Daniel M. Oppenheimer, a psychology professor at UCLA Anderson School of Management, harder-to-pronounce names made people less likely to purchase stocks, and politicians with difficult names had more trouble in polls. 

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Agency / March 26, 2016 How to Write Better Emails That Get the Attention of Busy Clients
How to Write Better Emails That Get the Attention of Busy Clients

By Ryan Robinson

When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory.

At CreativeLive, I'm constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of emails to people who are extremely busy.

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Agency / March 25, 2016 Why You Can't Wait for That Magical New Business Person to Arrive
Why You Can't Wait for That Magical New Business Person to Arrive

By Drew McLellan

I’m not afraid to admit that during tumultuous times, I harbored a secret fantasy. Like many stressed-out agency owners, I dreamed of a magical “new business guy” who would join my team and, with barely a trace of oversight, begin to sell the agency night and day, acquiring profitable new clients.

But that mythical new business specialist is just that: a myth.

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Agency / March 25, 2016 The Beginner's Guide to Advertising on Facebook [Infographic]
The Beginner's Guide to Advertising on Facebook [Infographic]

By Lindsay Kolowich

When it comes to creating a Facebook ads, there are a lot of different things to consider.

How much text should you include? What dimensions should your images and videos be? What's the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad? How does the auction and billing system work?

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