Get a martini or two in me, ask me why my second marriage ended in failure, and I will say three words: “Lack of trust.”
When I began in this business, I didn’t give a damn about trust; I thought instead of the work. To me, and to the other people who shared my view, there is an unwavering belief that the only thing that really matters is the work.
Great work makes everyone want to be a part of the agency. Great work commands a price premium. Great work wins business.
If you do great work, everything else will take care of ... Read More