This is a guest post by Marissa Lowman.
Headlines are the lifeblood of web and landing pages. Ever since the <h1> tag was invented, they’ve been the most important copy on a page…making or breaking the story or idea being communicated. If there is one consistent finding in landing page testing, it’s that headlines play one of the most crucial parts in conversion. A good headline pulls readers in to learn more while a bad headline fails to resonate and loses readers instantly.
But writing great headlines is easier said than done. Unless you’re a professional copywriter, writing headlines is hard . It can be difficult to say exactly what you want while staying interesting at the same time.
7 Types of Headlines
1. The Know-it-All
These headlines offer practical advice or tips.
2. The Teacher
These headlines teach you something you didn’t already know.
3. The Gossip
These types of headlines stir up controversy, pique your interest, and often have you asking “and then what happened?”
4. The Instigator
These headlines make bold statements, which may or may not be true, but they make you want to click to find out.
5. The Nay-Sayer
These headlines convince you that what you don’t know will hurt you.
6. The Campaigner
These headlines provoke people who have similar problems or issues to click on the articles and connect with other like-minded people.
7. The Connector
These articles show the connection between two seemingly unrelated things.
Have you come across any effective headlines lately? What category were they in? Why did you click on them?
