A new report by Allot Communications , a network management vendor, reveals some extremely interesting data about bandwidth consumption, video streaming and mobile devices. Some key findings include:

  • Video streaming now makes up 39 percent of all mobile traffic.
  • YouTube was 22 percent of all mobile bandwidth in the first half of 2011.
  • YouTube accounts for 52 percent of global video streaming.
  • Video streaming grew 93 percent in the first half of 2011. 
youtube marketshare stats resized 600

Marketing Takeaway

Video streaming is experiencing rapid growth. As a marketer, you need to understand the bigger implications video has for your future marketing tactics. This data around mobile video consumption clearly shows that consumers are quickly being coming comfortable watching video on smaller screens, such as those of smartphones and tablets. When planning video content in the future, you need to preview it on smaller screen device to ensure the best viewing experience.

Additionally, if you aren't currently uploading your videos to YouTube, it's time to start now as its reach and influence only continue to grow. Mobile isn't only about text. Clearly, a major part of mobile marketing will be video.

Do you watch video on a mobile device ?


Originally published Jul 26, 2011 11:10:00 AM, updated July 28 2017

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