Over 46% of all social media traffic to company websites comes from LinkedIn. (LinkedIn)
40% of marketers surveyed in a HubSpot Blog survey say they plan to increase their investment in the platform in 2022. (HubSpot)
The best times to post on LinkedIn are on Tuesdays from 10 a.m. to noon. The worst days are on weekends - with Saturdays and Sundays offering the lowest engagement levels.(Sprout Social)
Want to learn how to up your marketing game on LinkedIn? This post walks you through the ins and outs of using LinkedIn for business.
YouTube is the second-largest search engine globally. (Alexa)
YouTube generates over 1.7 billion unique monthly visitors. (Hootsuite)
42.5% of marketers use YouTube for influencer marketing, according to a 2021 eMarketer report. (eMarketer)
50% of social media marketers surveyed by the HubSpot Blog say they plan to increase their investment in YouTube in 2022. In fact, 20% of respondents say they plan to invest in this platform the most. (HubSpot)
The number of YouTube users is projected to reach 2.8 million by 2025. (Statista)
In a 2021 HubSpot Blog poll, 44% of marketers plan to leverage YouTube for the first time in 2022. (HubSpot)
On mobile devices alone, YouTube reaches more adults aged 18 to 24 than any TV network. (YouTube)
YouTube accounts for more than 25% of total worldwide mobile traffic. (Sandvine)
Users spend the most hours on YouTube than any other social network at 23.7 hours a month. (HootSuite)
70% of TikTok users agree they feel a deeper connection to people they interact with on TikTok compared to other social networks. (TikTok)
In a 2021 HubSpot Blog poll, 61% of marketers plan to increase their investment in TikTok marketing in 2022. (HubSpot)
Douyin, TikTok's original standalone app in China, had 300 million users at the time Musical.ly merged with TikTok. (The Verge)
Two out of three users are likely to buy something on TikTok while using the app. (TikTok)
TikTok was the most downloaded app of 2021. (HootSuite)
61% of marketers surveyed in a HubSpot Blog poll say they plan to increase their investment in TikTok in 2022. (HubSpot)
12% of marketers surveyed in a HubSpot Blog poll say they work with influencers the most on TikTok. (HubSpot)
A majority of U.S. TikTok users are between the ages of 10 and 19. (Statista)
Globally, users spend an average of 19.6 hours a month on TikTok on android phones. (HootSuite)
As of Q3 2021, the Reddit mobile app was counting more than 13 million daily active users worldwide on iOS. (Statista)
50% of marketers surveyed in a HubSpot Blog poll plan to increase their investment in Reddit. (HubSpot)
The site receives more than 50 billion+ monthly screen views. (Reddit)
23% of marketers surveyed in a HubSpot Blog poll plan to leverage Reddit for the first time in 2022. (HubSpot)
Most Reddit users in the U.S. are male, but 15% of U.S. adults say they use the platform. (Statista)
Only 2% of social media marketers surveyed in a HubSpot Blog plan to invest in Reddit the most in 2022. (HubSpot)
49% of marketers surveyed in a HubSpot Blog poll buy paid ads on Reddit. (HubSpot)
Reddit is an unlikely place for influencer marketing but 38% of marketers surveyed in a HubSpot Blog poll say they work with influencers on the platform. (HubSpot)
Social Media Consulting Services
Many businesses hire external social media consulting agencies to manage their voice and reputation online.
Alternatively, some businesses create roles in-house for a social media consultant — this is someone who is responsible for increasing brand awareness, responding to customer service complaints across social media platforms, and engaging with your audience online.
Whether you're considering hiring an external social media consulting service or creating a role in-house, take a look at these trends that demonstrate the importance of social media consulting:
Answering a complaint on social media can increase customer advocacy by 25%. (Convince & Convert)
79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%. (Sprout Social)
79% of people say that user-generated content on social media significantly impacts their purchasing decisions. (Stackla)
Pitching Social Media Consulting Services
All these stats have given you the data you need to work with — now it's time to put your knowledge to use and create your own social media consulting proposal.
If you're a social media consultant and you're pitching a branding, marketing, or advertising campaign to a client, it's critical you're able to show how you'll help your client grow their business.
Here are six steps you'll need to take to ensure your social media consulting proposal or business plan is effective:
Set clear goals. Figure out exactly where your company or client wants to go as far as their business and social media numbers. The clearer and more detailed the vision, the better. Follow SMART Goal guidelines to ensure that you're on the right track.
Understand your customers. Know your target demographics because these are the people you're trying to reach and engage. Gather your own social media statistics and use existing data your company or client might already have to figure out who's interacting with the business and who might be good future prospects to reach. After you've done your research, you can create usefulcharacter personas to help you better understand and categorize customers.
Understand your competition. Those "similar-but-different" companies are going to be out there. And, as with most aspects of the business world, the better you know them, the better you can know how to have a leg up on them. You can conduct this research at the same time you're researching your customers, because chances are they're interacting with competitors as well. Once you've gathered the data on your competitors, one of the most effective ways to use it is to figure out where there might be voids in their services that your business can fill.
Be familiar with any existing social media presence. If you're hired to run a company's social media accounts, it's critical you know about any previous social media postings, accounts, and experiments. By understanding what your client has already tried, you're better equipped to take them where they need to go in the future.
Don't forget to pull your data. Before your newly implemented strategies go underway, it's important to collect a baseline of how it was before, so that you have something to measure against in the future. For example, if you take inventory of how many views you're getting on Instagram Stories before the new strategy is in effect, you can see if the new ideas are improving these numbers or not. It's important to keep a close eye on what is affecting your growth (positively or negatively) so that you know when you're on the right track or when you need to try something new so your business can keep growing.
Develop your strategy based on your findings. Define what your content will be, what platforms it will be distributed on, and how it will vary between platforms. Figure out smaller details at this stage too, like your client's tone and voice on social media (either what it currently is or what it should be), along with design and style elements. Always be sure you're staying true to your company or client's brand by consulting with existing materials like mission statements, guides, or brand books.
Let Data Drive Your Social Media Strategy
Social media marketing statistics can show you the state of the business world today, where it might be going, and how you can ensure your business is continuously meeting customers where they want to be met.
Use these statistics to your advantage to help you understand what you need to do to effectively use social media for your business today.
Editor's Note: This blog post was originally published in Aug. 2019, but was updated for comprehensiveness and freshness.
Originally published Jul 8, 2022 7:00:00 AM, updated July 12 2022