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Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. This post is for them -- and you. Even if you are a veteran inbound marketer, these stats will get the gears in your head turning about the still limitless possibilities that the internet provides.

13 Mind-Bending Social Media Marketing Statistics

1. 20 percent of searches on Google each day have NEVER been searched for before. (Source) Tweet This Stat!

2. There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook. (Source) Tweet This Stat!

3. 43 percent of all online consumers are social media fans or followers (Source) Tweet This Stat!

4. 53 percent of people on Twitter recommend companies or their products in their tweets. (Source) Tweet This Stat!

5. The average American internet user watches 30 minutes of video online per day. (Source) Tweet This Stat!

6. 35 hours of video footage is uploaded to YouTube every minute. (Source) Tweet This Stat!

7. 56 percent of LinkedIn's 100 million users are outside of the United States. (Source) Tweet This Stat!

8. Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors. (Source) Tweet This Stat!

9. 1.4 million new blog posts are created every day. (Source) Tweet This Stat!

10. 200 million Facebook users access the service from a mobile device. (Source) Tweet This Stat!

11. There are more than 5 billion photos on Flickr. (Source) Tweet This Stat!

12. 45 million people view SlideShare presentations each month. (Source) Tweet This Stat!

13. $3.08 billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010. (Source) Tweet This Stat!

What is your favorite social media related statistic?

Photo Credit: cjc4454


Originally published Aug 31, 2011 3:00:00 PM, updated October 20 2016