If you’re a corporation, your professional website design matters more than you think — a lot more. According to research, 50% of consumers say that corporate website design is crucial to a business’s overall brand.
It’s one thing to have a website, but having a great website is something else entirely. To build a corporate website that delights and converts users, it’s going to take serious thought and some top-tier inspiration.
In this post, I’ve rounded up 25 website design examples that set the bar for what a "corporate” website can and should be.
Corporate Website Designs We Love
- Decor Systems
- Pienso
- Cherche Susan
- Bikebear
- Blavity Inc.
- Calendly
- Garden Eight
- Totto Ramen
- Asset Class
- Will Ventures
- Oh
- Adobe
- Citizen
- Humain
- KD Capital
- Stord
- Creative Theory
- Vaayu Tech
- Honeytrap
- Make Us Care
- Kebuke
- Hive Streaming
- MeanPug
- Sally On!
- HubSpot
From multinational enterprises to boutique agencies, all of these professional websites can help inspire your own project, no matter which industry you’re in.
After each website example, I’ve detailed what I like about the design, user experience (UX), branding, and more.
And if you want to get started building your own corporate site, use HubSpot's Free Website Builder to craft a website with free themes, templates, and more.
Let’s dive in.
1. Decor Systems
What I like: Australian architectural firm Decor Systems created a website that mirrors its taste for spaces that blend organic and modern elements. With this website, the designers balance intentional use of space with detailed images introduced through on-scroll animations, constructing a calming but informative visit.
The site navigation is a great reference point as well — its menus make excellent use of the fly-out technique. And I’d like to add a shout-out for the excellent use of typography here as well.
2. Pienso
What I like: AI-powered deep learning isn’t the most accessible topic, but Pienso’s website introduces both the why and the how behind its product in simple terms.
Its homepage tells a story that guides users from problems to solutions to CTAs for content offers, with scroll-triggered animations throughout. I find this a pretty impressive experience as a visitor, and it sparks a lot of questions and interest, as well.
3. Cherche Susan
What I like: Executive search group Cherche Susan hosts a website that gets straight to the point: Need talent? The company will find it.
The website’s pages are each an exercise in subtly prompting action. Though the copy and CTAs on the page encourage you to explore its services, it never feels disruptive or intrusive. Well-played.
4. Bikebear
What I like: Bikebear might just have the most creative home page on our list. These marketers and web designers use bold colors and fonts, playful copy, and, most importantly, animations of bears wearing sunglasses.
I don’t know about you, but this website seems like proof that “corporate” doesn’t have to mean ”bland.”
5. Blavity Inc.
What I like: Blavity Inc. is a network of brands serving a Black millennial audience, offering up a website that commands attention right away with a clean, simple, no-fuss design. A beautiful black type sits on a blank white page.
There are zero distractions from the brand’s mission statement thanks to this design, and I think it’s minimalism at its best.
6. Calendly
What I like: Calendly’s website is another impressive example of what modern SaaS company sites should be: user-friendly and straight to the point. With a strong headline, cohesive design, and UX and interface examples, I think Calendy’s professional website does a great job of presenting both their brand and product.
7. Garden Eight
What I like: The corporate website for digital design studio Garden Eight is certainly a unique one — it features an interactive canvas of fleeting animal-like shapes. Garden Eight describes its website as "playful yet humble,” and I couldn’t agree more.
8. Totto Ramen
What I like: This restaurant’s website has a clean and enticing design, making sure they get right down to the heart of the matter: the menu items that they are selling. I like that rather than offering a complicated homepage with too much information, this professional website limits itself to a simple navigation bar, and full-page image. This is a great example of “less is more.”
9. Asset Class
What I like: Asset Class builds software for private equity, commercial lending, and venture capital firms, and the site’s straightforward design makes this SaaS company feel more approachable.
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My favorite aspect of this design is its consistent color scheme, which carries over from CTA buttons to text to icons to even product screenshots.
10. Will Ventures
What I like: VC firm Will Ventures was founded by former NFL and Harvard athletes to fund sports, media, and consumer brands. This website does an excellent job of not just explaining the company’s beliefs and mission, but encouraging aspiring entrepreneurs to take the leap as well.
I particularly like how the monochrome aesthetic elevates the brand message.
11. Oh
What I like: Here’s another architectural firm site that knocks it out of the park. Oh Planning and Design creates inclusive environments that are eco-friendly — an approach that shines through across the website.
In particular, I like the recurring use of background gradients to divide parts of the site. It’s expertly done and shapes the user experience without stealing attention away from the main content.
12. Adobe
What I like: Adobe’s website is sleek and informative, maintaining consistency with its products and reputation. Take some time to explore some of the featured product pages — each one is uniquely tailored to the product it’s promoting, be it video software or a vector graphic editor.
I appreciate that while each page has its own unique flair, the entire site comes together as one.
13. Citizen
What I like: Citizen creates powerful campaigns for nonprofits and businesses alike. While this site is simple in design, you can appreciate how well it structures its information and navigation. Everything you’d need to know about the agency is available and presented logically, and each case study sticks to a format that’s easy to follow.
14. Humain
What I like: Humain’s website includes visually stunning cursor effects. Moving your mouse across the page reveals hidden illustrations, text, and menu items. It makes you want to explore the entire home page to find bits of info you might otherwise miss.
15. KD Capital
What I like: On the subject of awesome cursor effects (like in #14 on my list), here’s another. The creators of the KD Capital website designed a circular cursor that illuminates each photo on the homepage with color. This effect ties well into the agency’s tagline, "Finding the circles amongst the squares.”
16. Stord
What I like: Stord is a B2C and B2B supply chain management company, and this website couldn’t make its purpose any clearer. As you scroll, you’re brought on a tour of a virtual city, each stop being a different step in the chain. This one-of-a-kind site is a great inspiration for ambitious designers.
17. Creative Theory
What I like: A self-described "culture-focused marketing agency,” Creative Theory boasts a captivating and cohesive site that drives home its mission and highlights its best work. The homepage leads with a high-impact full-width video that plays back footage that shows — instead of tells — what the company is all about.
18. Vaayu Tech
What I like: Vaayu is a software tool for measuring a business’s carbon footprint in real-time. A one-of-a-kind idea deserves a one-of-a-kind website, and Vaayu delivers. Its user experience is delightful all the way through and stays engaging despite minimal use of color. I particularly love the web texture in the background too.
19. Honeytrap
What I like: Film production company Honeytrap uses its website design to put its films at the center of your attention. Users can scroll through the list of directors, view a short silent clip of their work in a full-screen view, and click to learn more about the person behind the camera.
If you need to quickly immerse users in your work, consider using this innovative approach.
20. Make Us Care
What I like: When your branding agency is named “Make Us Care,” you need a website to match. Make Us Care offers the kind of experience that plays with your expectations as you scroll, introducing new shapes, colors, and brand stories that leave a lasting impression. As the designers said themselves, ”We played it safe for too long and let our clients’ work do all the talking. We now feel like ourselves.” Bonus points for the vibrant color palette, too.
21. Kebuke
What I like: A tea shop might not be the first thing that comes to mind when you think of a professional website, but this design is too good to pass up. The homepage is enough to draw you in and bring you back in time with gorgeous animation. It’s even interactive — try moving your mouse around to conjure rough waters.
22. Hive Streaming
What I like: Hive Streaming is an internal video communication service that employs a top-tier B2B website. The content team discloses the right information at the right time to keep potential customers engaged. There are no technical gimmicks here, just great content and visual design.
23. MeanPug
What I like: MeanPug’s site is colorful, compelling, and catchy. There are lighthearted animations, copy that references the company’s staff as "pugs,” and even an embedded game of Tetris you can play (and, if you’re like me, lose quickly).
24. Sally On!
What I like: This website is one more example of what’s possible by blending tasteful design with powerful content. The homepage gets right to the point, stating its mission to advance women in business, and its bright colors and consistently upbeat copy establish this agency as the one you’d want to work with.
25. HubSpot
What I like: HubSpot’s website was structured to get you the information you want with as little friction as possible, whether that’s signing up for a demo, viewing products and pricing, reading the blog, or taking an inbound marketing course.
Professional Website Tips
We all know first impressions regarding your website‘s appearance and UX matter. A professional website needs to look aesthetically pleasing while functioning well. Thanks to helpful links, interesting information, and easy navigation, it should also let users easily locate what they’re searching for.
But how do you get your website looking “professional”? Here are a few of my tried-and-tested tactics you can follow.
Keep Your Branding Consistent
Visitors can easily identify and experience your brand while interacting with different parts of your website, such as fonts, colors, images, and tone of voice.
For example, mismatched colors distract potential clients by causing a visual mess. Your website will be more user-friendly if it has uniform elements and predictable layouts, which improve user navigation and experience.
You can also improve your overall look by integrating relevant background videos or animation. Although you may find it more cluttered and all over the place, know that 67% of consumers prefer and interact with visuals like photos, GIFs, and videos compared to text alone.
Look at Standard Bot's website, which showcases its product with stunning imagery and an informative video explaining how it operates. This shows how you can have the best of both worlds.
Put Emphasis on Usability
Regardless of the number of pages your site has, users should be able to navigate around it effortlessly. Complex navigation makes visitors more inclined to leave than explore further.
A clear and intuitive site structure is essential for efficient website navigation. The primary menu and internal links should make it simple for visitors to move between pages and subpages.
I'd focus more on keeping the most important layout elements at the forefront of website design. In fact, you can leverage size, color, and page positioning to reflect this hierarchy.
Free Website Design Inspiration Guide
77 Brilliant Examples of Homepages, Blogs & Landing Pages to Inspire You
- Agency Pages
- Ecommerce Pages
- Tech Company Pages
- And More!
Download Free
All fields are required.
Maintain Your Site Periodically
Although maintaining a website can seem daunting, it doesn't have to be difficult. You can maintain your website with minimal effort by reviewing the available content, replying to customer reviews, fixing broken links, or even updating your Contact Us pages.
For regular maintenance, schedule updates, security patches, and bug fixes to keep the website safe.
Now, you may wonder: How often should I maintain my website? Well, the size and complexity of your site would determine that. MailChimp suggests updating the website once a month, if not more frequently.
However, if you're using WordPress, I recommend a weekly or bi-weekly schedule since they always release new updates.
Now that your professional website looks and feels good as new, it's time to make sure it performs well, too. With HubSpot's Content Hub, you don't need to worry about anything; just use its built-in features to ensure your website is thriving.
“Corporate Website” Doesn’t Mean ”Boring Website”
Your website is often the first impression people get of your company, and they have a tall order to fill. The best websites simultaneously keep us engaged, teach visitors about what the company does, convey a brand message, and look good.
But that doesn’t mean corporate sites have to be run-of-the-mill. Sure, you could opt for something conventional and move on. But to make a strong impression and delight your audience, you’ll need to go the extra mile. These websites did it, and I know you can too.
Editor's note: This post was originally published in March 2022 and has been updated for comprehensiveness.
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