It's that time of year again. We're about to embark on a new year, we're in the thick of the holiday season, and we're reflecting upon the past 12 months -- the same "woulda, coulda, shoulda" thoughts that pop into every inbound marketer's mind. With 2012 staring us in the face, let's take a fun look at some interesting infographics that will give you a boost of holiday cheer and make you smile.
The Value of Social Media in Gift Selection
Next time you say, "We don't need social media," take a look at this infographic from MrYouth.com. Two-thirds of respondents said they made a purchase based on an interaction via social media with recommendations leading to a purchase.
How Much Will You Spend?
The WePay.com team determined the gap in perceived value for a gift between the price paid and the recipient's view of the bounty. It's interesting to note that a "gift" is valued at a declining percentage of the actual cost as the price increases!
There's No Place Like Home For the Holidays
Travel marketers should consider that the vast majority of students travel home from their educational institutions for the holidays. This data from eCampus.com uses information from Amtrak to outline the number of dollars spent to get home in time to do their laundry.
What's in Santa's Bag This Year?
Kids everywhere want what's new, what's hot, and what their friends have. Unfortunately, Santa has a hard time finding the "must-have" gift to fit the bill for everyone. This list from ultimatecoupons.com details 30 years of the most popular toys for under the tree.
How Many Marketers Does it Take to Decorate?
This data-filled infographic on the history of the Christmas tree from the folks at ChristmasTreeMarket.com interprets the basics and the technological advances in holiday pine tree magic.
Frolic the Festivus Way
You've probably seen the 1997 Seinfeld episode, "The Strike," when the concept of Festivus was born. And, since then, Festivus has grown into an alternate holiday celebration around the globe. Here's some tips on how to join in the fun of Festivus from CableTV.com.
What Does it Cost for a Partridge in a Pear Tree This Year?
Well, GoBankRates.com figured out the deets for 12 Days of Holiday Merriment so you don't have to!
Surviving the Holidays With Friends, Family, and Co-Workers
After all, it's not just this time of year that can make a marketer slightly deranged with looming deadlines, missed meetings, and insane demands. It's a year-round fun-fest, beginning with New Year's Day. You don't think those leads are just going to show up in your sales team's funnel on their own, do you?
The Spirit of Giving Extends to Charities
Over 50% of charitable donations occur during the months of November and December, consisting of clothing, electronics, food, and cars, according to this infographic from LookLoveSend.com. I wonder how Santa is going to get that Volvo station wagon down my chimney? Kidding, of course. I really want that new four-door Mini Cooper.
Tablets Are the Most Likely Gift in 2011
According to Meltwater, lots and lots of conversations about the tablet being the most likely gift this year. Leading the way is the iPad, and then the Kindle Fire. Most folks plan to play games, search for info, and use it for their email this year. As a marketer, you'd better watch out for your mobile web presence (not just presents) this year.
Happy holidays from the HubSpot team!
Originally published Dec 23, 2011 4:00:00 PM, updated July 28 2017