Big changes are afoot at Facebook. Yesterday, we announced the rollout of Promoted Posts on Facebook that allow marketers to extend the reach of their page content. Today, two new changes that marketers have been requesting for what seems like forever are finally rolled out: the ability to schedule posts, and the ability to assign roles to page admins.
First, let's take a look at the different admin roles and what permissions they'll have.
Creating Facebook Page Admins
Here's a matrix Facebook released in its Help Center that explains the 5 different roles a page admin can have, and what responsibilities those roles entail:
So a page manager is the ruler of the Facebook realm, and can do everything from create ads to moderate comments to promote and demote other page administrators. But not everyone should have that level of responsibility (or ability). You can limit some administrators to just content creation, some to just moderators, and some to simply analyzing your page Insights.
Why might you do this? Think of it this way -- ever had that boss that wakes up in the middle of the night curious about how your Facebook page is performing, takes a look at your Facebook page Insights, freaks out at some numbers he doesn't quite understand, and then starts posting updates every 15 minutes to "improve engagement?" That's the guy you'll demote to the 'Insight Analyst' role. Hey, that's a pretty sexy name if you ask me!
Or perhaps you have a new social media intern who hasn't quite mastered your social media strategy or brand voice, but you want to get her immersed in your social media presence so she can, you know, learn it. Maybe her role as a page administrator is 'Moderator' so she can do some social media monitoring, but doesn't start messing with the page's apps and status updates.
Sounds pretty handy, eh? To set these permissions on your own page, go to the top right corner of your screen and hit 'Manage,' then select 'Settings' in the drop-down. That will take you to this screen:
Under 'Admin Roles,' simply select the page administrator whose permissions you'd like to change, and select the role for which they're best suited. Voila! You've now edited the roles and permissions of your Facebook page administrators. And, bonus -- there is no limit to the number of admins a page can have!
Scheduling Facebook Posts
And now, for the other half of this exciting news ... the ability to schedule posts! Until now, you've probably made use of a third-party app (still a viable solution!) to schedule your Facebook posts in advance, or you've simply gotten used to logging in to your Facebook account every couple hours to post your next update. But now, you have options; take a look at how easy it is to schedule your posts right in Facebook:
To schedule your post, simply go to your page's sharing tool like you usually do, and select the type of post you want to add to your page. Once you've crafted your update, click the little blue clock icon in the lower left corner of the sharing tool, and select the year, month, day, hour, and minute at which you'd like your post to appear in the future. Then click 'Schedule'!
You can schedule a post up to 6 months in advance in 15-minute intervals. If you choose a date in the past, however, the post will appear immediately on your page's timeline. And no time zone calculations are needed, either -- Facebook will automatically correspond to the time zone you're in! Pretty easy, huh?
Facebook has made no mention of a timeline for when these two features will be rolled out to all pages, so just be on the lookout.
Are you excited for these new Facebook features? Are you promoting or demoting and page administrators? (Don't worry -- we won't tell).