Marketing has come a long way. It used to be that we marketers had to rely on interruptive, outbound media like TV advertisements, billboards, cold calling, direct mail, and spammy email blasts to deliver our marketing messages.
But the times ... they've been a-changin'. With the evolution of the internet and other technologies to help consumers block out marketing messages that annoy and interrupt, those outbound strategies have lost their effectiveness. So today, savvy marketers rely on permissive, inbound techniques like remarkable content, search engine optimization, social media, and targeted email marketing to attract, nurture, and covert qualified prospects into customers. The result -- and upside -- of all this rapid change? Marketing that people actually love.
And to illustrate exactly what we mean, we've whipped up this new visual. Check it out!
(Click on the visual for a full-sized version.)
Are you creating marketing that people love? Now's as good a time as any to get started!
Originally published Jul 26, 2012 12:30:00 PM, updated June 10 2021