With new trends, social networks, feature announcements, and changes to existing features popping up every day, the social media marketer has a lot to keep up with on a daily basis. Just think about how different Facebook was only a year ago! No Timeline for business pages -- and that's just one of the major changes. We've also seen some smaller, yet still critical changes to features like Facebook's ad platform, how the social network calculates metrics like 'Reach,' and many more.

And that's just talking Facebook. What about all the other social media sites you're likely using to market your business? Got a newfound respect for all the social media marketers of the world?

Because it's so easy to get bogged down by all these individual changes, sometimes it makes sense to take a step back and look at the bigger picture. How do all these smaller updates play into how you're managing your overall presence on a given social network? How do you audit your individual social media accounts to ensure you've got all your bases covered? Luckily, the folks over at ShortStack have created a great checklist for doing just that on the most popular social network around: Facebook. Check out ShortStack's infographic to evaluate whether your Facebook page is optimized for maximum fan engagement.

checklist infographic

Is your page optimized to attract and engage new Facebook fans?

Originally published Jan 18, 2013 9:00:00 AM, updated October 20 2016


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