I am obsessed with blog comments. I count them and recount them. I see their number as a sign that people are genuinely interested in my content.
Comments, however, are not necessarily an objective indicator of engagement. Their number, big or small, can be misleading. But is shutting down comments a way to avoid getting misled?
Internet marketer
Dan Ronken
recently started an InboundMarketing.com forum
discussion
about whether "closing off comments until a decent amount of readership is built" is a good approach. An extensive blog without comments, he suggested, "feels less engaging."
"Leave them open,"
advised
him forum participant Brian Rogers. "I wouldn't shut off comments as that would delay when people start commenting!" Brian wrote. Here are five other tips that emerged from the forum.
Give Readers Rights
Give your readers the rights they deserve. Readers want to know that they have certain rights even though they might not actually use them. Blogging is about expressing opinions and enabling free speech. This can be achieved only if you leave the communication channels open. As Rick Burnes
wrote
, "For users, the ability to comment is far more apparent than the ratio comments/posts."
Engage Known People First
Get your friends and personal connections involved in your blog. This will create the foundations of your reading and commenting culture. In addition, it will give you valuable feedback for improvement. "If you're worried about no comments," Brian
noted
, "once you get the blog going, email some of your good friends to go in there and leave some comments to spur the conversation."
Reward Loyal Readers
Reward your loyal readers by allowing them to comment on your posts and participate in your conversations. They might be a small crowd but they
are
on your blog and are there to learn and interact. By not nurturing your existing relationships, you might lose your most loyal readership.
Pursue What's Authentic
Comments are important as long as they are authentic. Often times, no comments can be more authentic than lots of comments.
Anne-Marie McReynolds
suggested that we should be aware of the different motives behind commenting. "Is commenting really about building authentic relationships or about SEO (i.e. backlinks)?" she
asked
.
Stop Anticipating Comments
Don't blog in anticipation of the commenters' feedback. Keep your focus on what got you started on the blog post. Seth Godin
explains
that expectations for responses permanently change the writing style. "Instead of writing for everyone, I find myself writing in anticipation of the commenters," he noticed.
In other words, obsessing over the number of your blog comments is like every other obsession--it leads to unproductivity.
Photo Credit:
earnest70six
Webinar: Blogging for Business
|
Want to learn more about publishing a blog on your business website?
Download the free webinar
to learn how to create a thriving inbound marketing blog.
|
Stop Obsessing over Number of Blog Comments
Updated:
Published:
I am obsessed with blog comments. I count them and recount them. I see their number as a sign that people are genuinely interested in my content.
Internet marketer
Dan Ronken
recently started an InboundMarketing.com forum
discussion
about whether "closing off comments until a decent amount of readership is built" is a good approach. An extensive blog without comments, he suggested, "feels less engaging."
Comments, however, are not necessarily an objective indicator of engagement. Their number, big or small, can be misleading. But is shutting down comments a way to avoid getting misled?
"Leave them open," advised him forum participant Brian Rogers. "I wouldn't shut off comments as that would delay when people start commenting!" Brian wrote. Here are five other tips that emerged from the forum.
Give Readers Rights
Give your readers the rights they deserve. Readers want to know that they have certain rights even though they might not actually use them. Blogging is about expressing opinions and enabling free speech. This can be achieved only if you leave the communication channels open. As Rick Burnes wrote , "For users, the ability to comment is far more apparent than the ratio comments/posts."Engage Known People First
Get your friends and personal connections involved in your blog. This will create the foundations of your reading and commenting culture. In addition, it will give you valuable feedback for improvement. "If you're worried about no comments," Brian noted , "once you get the blog going, email some of your good friends to go in there and leave some comments to spur the conversation."Reward Loyal Readers
Reward your loyal readers by allowing them to comment on your posts and participate in your conversations. They might be a small crowd but they are on your blog and are there to learn and interact. By not nurturing your existing relationships, you might lose your most loyal readership.Pursue What's Authentic
Comments are important as long as they are authentic. Often times, no comments can be more authentic than lots of comments. Anne-Marie McReynolds suggested that we should be aware of the different motives behind commenting. "Is commenting really about building authentic relationships or about SEO (i.e. backlinks)?" she asked .Stop Anticipating Comments
Don't blog in anticipation of the commenters' feedback. Keep your focus on what got you started on the blog post. Seth Godin explains that expectations for responses permanently change the writing style. "Instead of writing for everyone, I find myself writing in anticipation of the commenters," he noticed.In other words, obsessing over the number of your blog comments is like every other obsession--it leads to unproductivity.
Photo Credit: earnest70six
Webinar: Blogging for Business
Download the free webinar to learn how to create a thriving inbound marketing blog.
Don't forget to share this post!
Related Articles
Blogging Time Management: How to Blog When You Have No Time
Sense and Sociability - The Corporate Guide to Social Media Etiquette
How to Write Stellar How-To Posts for Your Business Blog
Why Focusing on Blog Word Count Is Stupid
Get Marketing Content On the Go: Listen to This Blog!
3 Step Recipe for Attracting 400 Blog Comments [Case Study]
Should Business Owners Outsource Social Media? [Marketing Cast]
What Chris Brogan and Madonna Have in Common
7 Steps to an Even Better Business Blog
5 Tips for Launching a Successful Rankings List