When Two Worlds Collide: Social Media Marketing & SEO

Pete Caputa
Pete Caputa



Last week, I wrote an opinion-ish conjectury type post about the impending Google-Twitter-Bing Deal , where Twitter was purported to be in talks to license their full feed of Tweets to Google and Bing for real time display of all of our Tweets in their search engine result pages.

Well, that has happened. Only, it's even a bigger deal than that. Facebook has joined the party and made it a foursome.

Here's the news:

As a marketer, what do these developments mean for you?

In short, the worlds of social media and search have collided. I still stand by all of my previous prognostications . But, in summary:

  1. Search traffic to social media sites will make Twitter and Facebook even more ubiquitous. Expect social media to be as indispensible as the phone. It already is for many. With a flood of traffic from SEs, it'll be impossible for web users to avoid social networks. 
  2. Search will eventually become personalized to each user based on their social media activity and friends' activities. All of the basics of SEO will still be important, but your social media presence will be a critical part of securing your search traffic.

I whipped up a few slides to explain how social media marketing and seo are colliding into one discipline. 

Social media will most likely become just as important as content creation and inbound links for priming the SEO pump.

seo machine

And expect social network analysis to be a core part of search engine ranking algorithms in the near future:  


search algorithm with social media data

Here's the full slide deck:

Free Inbound Marketing University Online Training Program

Inbound Marketing University

Register for HubSpot's Inbound Marketing University online training program

IMU includes 2 new free webinar classes plus 13 archived webinar classes and notesheets . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam.


Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Outline your company's marketing strategy in one simple, coherent plan.