"Several years ago, Coke realized that Coke.com is not their home page - it is Google.com, digg.com and YouTube. Take the time to keep abreast of what is showing up for your brand in these new social sites and search engines."
When it comes to search marketing and Internet marketing historically there has been a heavy concentration on the home page. Elements that are obsessed over are the content, the look, the feel, the navigation, the
calls to action
and so much more.
many factors go into the
creation of that perfect ‘front door'
site that many companies forget that visitors don't always enter through the
front. Search engines have given your prospect the power to
based on what keywords you're optimized for or based on what
social channels you take part in.
Though Coke has buzz, human capital, and financial resources way beyond many people reading this blog, the concepts behind their strategy are spot on. Here are some helpful hints that come from Ms. Carelli via the
Bulldog Reporter's Sally Falkow
You can invest another valuable resource to this effort: more time. Once again it's easy to say but if you want results from the search engines it requires a lot of sweat equity.
You need to concentrate on the many home pages you have. Truly optimizing every internal page on your site for important keywords can get found by search engines indexing your site. Search engines will then point the visitor to the
exact point in your site that answers their question
thus creating a higher likelihood of conversion.
What do you do that is a
big brand ‘tactic'
like Coke but brings you success where it matters to you: your bottom line? Share your success with us. Remember that all boats rise with a rising tide.
SEO for Lead Generation Kit
Your Visitors Don't Always Use the Front Door
about how you can optimize your site to get found online in search
engines to generate more leads for your business.