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January 27, 2010

Blogging Businesses Experience 126% Higher Lead Growth Than Non-Blogging Businesses

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Do you have good strategies to attract more leads?

We discussed how blogging businesses tend to have more Twitter followers, but is blogging also associated with leads?

The answer is yes. A study of 2,300 HubSpot customers revealed that businesses that blog witness their monthly leads rise by 126% more than those who don't.

We compared leads last month with leads two months ago for 6 consecutive months, and the result shows that blogging businesses, whether or not they use the HubSpot platform, experience a 165% lead growth, a much larger increase than that of non-blogging businesses, which experience a 73% lead growth.

As the HubSpot team compiles more studies on the power of blogging, we also realize that blogging is not a panacea. Other factors such as a clean landing page, strong keywords, and active presence on social media sites collectively contribute to leads attraction--just remember that blogging will be an indispensable element in a successful online marketing strategy.

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