One of the biggest themes of last week's
was the impact of social media on email marketing and how the two can work together for maximum results. I posed the question to fellow email marketers: has the rise of text messaging and social media hurt the effectiveness of email?
#SherpaEmail Interview: Is the Efficacy of Email Going Down in the Face of SMS (text messaging) or Social Media?
"Email is the digital glue" - everything is still connected through email. "You hunt with social media, but at the end of the day you cook with email."
- Nikki Schiavone & DJ Waldow, Blue Sky Factory
A lot of people still feel more comfortable sharing content via email.
- Kara Trivunovic,
Email is still working as well as it ever has and there are no signs that SMS or social media is hurting it.
- Justin Premick,