One of the biggest themes of last week's MarketingSherpa Email Summit was the impact of social media on email marketing and how the two can work together for maximum results. I posed the question to fellow email marketers: has the rise of text messaging and social media hurt the effectiveness of email?
#SherpaEmail Interview: Is the Efficacy of Email Going Down in the Face of SMS (text messaging) or Social Media?
"Email is the digital glue" - everything is still connected through email. "You hunt with social media, but at the end of the day you cook with email."
- Nikki Schiavone & DJ Waldow, Blue Sky Factory
- A lot of people still feel more comfortable sharing content via email. - Kara Trivunovic, StrongMail
Email is still working as well as it ever has and there are no signs that SMS or social media is hurting it.
- Justin Premick,
Email is a private channel whereas social media is public.
- Melanie Attia,
They work together, and if you're not doing good email, it's difficult to do good social media or SMS.
- Brandon Wilkins,
- People have different channels to communicate with people in different ways. Learn to combine all the channels relevant to your target. - Katie Martell, Netprospex
It's not about the medium, it's about the message.
- Jess Best,
- Email is the backbone of one-to-one communication, and now it can be combined with social media and SMS to be quite effective. - Joel Book, ExactTarget
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Originally published Jan 26, 2010 8:30:00 AM, updated June 10 2021