Data From Widgets Shows Facebook is the Top Social Sharing Site

Pamela Vaughan
Pamela Vaughan



eMarketer Facebook Data Pie Chart If you haven't already established your business' presence on Facebook, it may be time to jump on the bandwagon and set up a Facebook Business Page .  New data released by eMarketer highlights Facebook as the Web's top hub for social content-sharing via widgets.

The eMarketer report reveals that multiple content-sharing widgets are being used to post content such as article links, videos, photos, etc. primarily to Facebook as opposed to other social media sites (e.g. Twitter).

Content-Sharing Results

  • Facebook accounts for 44% of content shared by the Gigya widget (Twitter is in 2nd place with 29% of content)
  • Facebook accounts for 33% of content shared by the AddThis widget
  • Facebook accounts for 24% of content shared by the AddToAny widget (according to a summer 2009 report)

Why You Should Care

Facebook continues to establish itself as a valuable business platform.  If you're stuck in the mindset that Facebook can only be used as a social mechanism to connect with friends, it may be time to reconsider.  Businesses are increasingly understanding the business value of Facebook and are using the social networking site to achieve their goals.  Chances are you can benefit from it, too.

Are you you promoting your content in social media ? Have you set up a Facebook Business Page and a Twitter account for your brand?  Now is as good a time as any!

Live Webinar: How To Monitor Your Social Media Presence In 10 Minutes A Day

How To Monitor Social Media Presence In Ten Minutes A Day

Join HubSpot to learn tips and strategies to monitor your company's brand and engagement in social media in just 10 minutes per day!

Date and time: Wednesday, March 10, 2010 at 1:00pm ET

Reserve your spot now to set up a solid routine to monitor your online presence!

Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Outline your company's marketing strategy in one simple, coherent plan.