Data From Widgets Shows Facebook is the Top Social Sharing Site

Pamela Vaughan
Pamela Vaughan

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eMarketer Facebook Data Pie Chart If you haven't already established your business' presence on Facebook, it may be time to jump on the bandwagon and set up a Facebook Business Page .  New data released by eMarketer highlights Facebook as the Web's top hub for social content-sharing via widgets.

The eMarketer report reveals that multiple content-sharing widgets are being used to post content such as article links, videos, photos, etc. primarily to Facebook as opposed to other social media sites (e.g. Twitter).

Content-Sharing Results

  • Facebook accounts for 44% of content shared by the Gigya widget (Twitter is in 2nd place with 29% of content)
  • Facebook accounts for 33% of content shared by the AddThis widget
  • Facebook accounts for 24% of content shared by the AddToAny widget (according to a summer 2009 report)

Why You Should Care

Facebook continues to establish itself as a valuable business platform.  If you're stuck in the mindset that Facebook can only be used as a social mechanism to connect with friends, it may be time to reconsider.  Businesses are increasingly understanding the business value of Facebook and are using the social networking site to achieve their goals.  Chances are you can benefit from it, too.

Are you you promoting your content in social media ? Have you set up a Facebook Business Page and a Twitter account for your brand?  Now is as good a time as any!


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