It's evident that the evolution of social media has a clear impact on marketing. However, a major issue is that too much misinformation and propaganda exists about social media adoption, usage and its business applications. While we have written at length about social media and inbound marketing on this blog for the past several years, we are also huge fans of data here at HubSpot. This post is a homage to all of the awesome data that exists on the web about social media, though is by no means even close to all of it.

Recently, Social Media Examiner released a really interesting research report packed full of social media related data and statistics.  That report was the inspiration for this post, so we'll start off with a video from Social Media Examiner that summarizes its newly released research.

Download Now: Free State of Marketing Report [Updated for 2022]

1. Visualizing 6 Years of Facebook from Mashable:

facebook infographic

2. The Boom of Social Sites from

social media infographic

3. Facebook vs Twitter

facebook stats

4. Social Sharing Statistics From Silicon Alley Insider

social media stats

5. Twitter Territory

twitter map

6. Who Participates Online

social meida usage

7. Breakdown Of Who Blogs

blogging stats

8.  Age Distribution For Social Sites

age on social media

9. Social Networks Around The World

global social networks

10. Social Mediain China

social media in Chine

11. A Day On The Internet

internet usage

12. Social Media Demographics

social media usage


1. Universal Mccann International Social Media Research Wave 3

2. What the F**K is Social Media: One Year Later

3. Social Media For Business: 31 Stats and Anecdotes

4. Global Social Media Trends - Asia Impact

5. Social Media Marketing Facts

Social Media Marketing Facts
View more presentations from Sorav Jain.

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Originally published May 13, 2010 9:00:00 AM, updated February 25 2020


Social Media Analytics