Erica Santiago

Erica Santiago is a staff writer for HubSpot's marketing blog, content creator, and former journalist. During her four years in journalism, she used SEO best practices and digital marketing strategies to help stories rank at the top of SERPs. As a content creator, she employs various strategies to build her platform and connect with consumers. When she's not podcasting, filming, or writing, she's lounging in her Philadelphia, Pennsylvania, apartment with her two cats, Sushi and Wasabi.

Keyword clustering: How to create a strategy for topic authority in 2026

Keyword clustering groups keywords by search intent, enabling you to target multiple queries with a ...

Erica Santiago

5/4/26

How to structure pages for AEO and answer engines: A quick-s...

Master AEO page structure. Learn how to optimize H1s, headings, lists, and FAQs so that answer engin...

Erica Santiago
Updated 4/14/26
B2B Email Marketing: How to use email to drive B2B pipeline ...

Build a revenue-driven B2B email marketing strategy with this 2025 guide. Learn segmentation, automa...

Erica Santiago
Updated 3/6/26
Best loop marketing tactics for the era of AI-powered market...

Learn how loop marketing tactics outperform traditional funnels in the AI era. Discover the 4-stage ...

Erica Santiago
Updated 2/9/26
Loop Marketing software that grows with your business strate...

Discover Loop Marketing software to modernize marketing through four stages: Express, Tailor, Amplif...

Erica Santiago
Updated 12/17/25