If you're a B2B marketer, you're probably skeptical of  Facebook .

Sure, Facebook Pages work well if you're the  President of the United States , you  sell energy drinks , or you write  columns for The New York Times .

But what about businesses more like yours -- B2B businesses?

Turns out there are many B2B businesses getting significant value out of Facebook.

On average, B2C businesses reach more people on Facebook, but there is a growing number of B2B companies that are reaching prospects and closing deals via Facebook. What type of businesses are we talking about?

To answer that question, we compiled 15 mini-case studies of successful B2B Facebook pages. You can see a preview of the case studies below, or  download the free ebook here .


 

So what can you learn from these business? Here are five lessons that stand out:

(1) Build an active wall . An active wall creates social proof -- it's hard to fake, so it's a sign of a successful Facebook page and a successful business.

(2) Use photos . Photos make your company and your products easier to understand.

(3) Use video. Video makes your Facebook Page dynamic. Like, photography, it helps customer understand your product and get to know the people within your company.

(4) Highlight offline marketing. Facebook is a dynamic, social platform for marketers to take advantage of -- but that doesn't mean that everything you feature on Facebook needs to be native to the web.

(5) Use calls to action. Your Facebook Page should focus on engaging with visitors, but make sure you don't forget to include product information.

Free Download: Marketing Data: 50+ Marketing Charts and Graphs

Marketing Charts

HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook

Download the ebook now! to have access to these charts for use in your own presentations


Originally published May 25, 2010 10:30:00 AM, updated October 01 2013

Topics:

Social Media