The new addition came after Yelp disclosed some interesting statistics a few weeks ago about Yelp use, which revealed that over 1 in 4 searches on Yelp are performed from Yelp's iPhone application, and every five seconds, someone uses the Yelp app to call a local business. Pretty interesting, considering these stats were generated just from Yelp's iPhone app, and Yelp also has applications for 4 other smart phones.
Now, weekly summary emails that are already sent to small businesses that use Yelp's business tools (like the one pictured above) also
include the following mobile activity information
How many people looked at the business' page from their Yelp app
How many people called the business from their Yelp app
How many people generated directions to the business from their Yelp app
How many people "checked in" to the business via the Yelp app
Why This Matters for Marketers and Small Business Owners
The availability of these mobile stats means marketers and small business owners now have access to more in-depth data regarding the impact of their
. As local search and mobile applications increases in popularity and usage, the ability to gain insight into how people are searching for local businesses using these types of search tools is becoming more and more valuable. Knowing this data can help small businesses make decisions on how best to take advantage of their local search presence.