Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly .  With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen.  

To better illustrate the growing mobile marketing opportunity, take a look at these infographics.

1. The Size of the Mobile Market

mobile internet stats

 

2. Mobile Is Changing Social Media

Mobile Stats Social Media resized 600

 

3. Mobile Internet Users Will Be Greater Than Desktop Internet Users in 5 Years

mobile chart2 resized 600

 

4. Mobile Internet Usage Growing Faster Than Desktop Internet Usage Did

mobile usage stats

 

5. How Are Teens Using Their Cell Phones?

how teens are using their mobile phones resized 600

 

6. The Smartphone OS Market

smartphone OS

 

7. App Stores by the Numbers

apple app store resized 600

 

8. Number of Smartphones Sold

apple symbian smartphones resized 600

 

9. The App Store Economy

app store

 

10. The iPhone Era

iphoneera resized 600

 

11.

" target="_blank">Local Mobile Search

LocalMobileSearch resized 600

Marketing Takeaway

As mobile usage continues to climb, it is more important than ever for marketers to understand how their target audience consumes information not only on their desktops but also on the mobile web . Marketers should start by making sure their websites and landing pages are compatible with mobile web browsers. Additionally, marketers should consider how they can create and deliver content  to meet the needs of mobile information consumers.

What is your business doing to leverage the mobile web ?


Originally published Jul 22, 2010 11:00:00 AM, updated October 20 2016

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Infographics