John is kind enough to give away a custom Facebook FBML landing page to one lucky winner! We will be picking the winner with a random number generator next Wednesday and there is no limit to the number of entries (
i.e. the more you tweet the better chance you have to win
Building a Business Through Blogging and Inbound Marketing
He researched the niche he was going for and aligned it with his passion for helping nonprofits and small businesses succeed with internet marketing.
His isn't a story of overnight success, he hammered away for three years! By consistently doing three blog posts a week, he is now reaping the SEO benefits, both by the number of inbound links he is generating and by dominating the top listings for keywords specific to his business.
The key for him was building content that is catered to specific needs of his target market (nonprofits and small businesses) and to address their pain points.
Now, he is generating half of his new business and leads via search and the other half through social media channels.
Jumping in Head First... Be Careful
Facebook is not a big huge email list for you to spam. Facebook is a platform to engage your fans.
Its about human to human connections and facilitating conversations that help the people who follow you.
50% of users on Facebook are daily active users. What are they doing while on Facebook?
photos, web pages, and
Creating remarkable content for Facebook is very important, people don’t want to see just an RSS feed of your blog, they want something that they can share with their friends.
How to Organically Grow Your Facebook Reach
Provide behind the scenes content.
Give people a reason to like your page. What are they going to get here that they aren’t getting from you on Twitter, or your email newsletter.
Use your current assets. Have an email list? Send them a message asking them to like your page, explain to people what they will get in doing so.
Using your fan page wall for live chats.
John runs a series of webinars with CharityHowTo, the typical webinar consisted of the content and then a Q & A session at the end usually through the chat box.
They decided to take this discussion and point people to leave follow up questions on their Facebook Fan Page where John can follow up with them there. By making this simple change they have seen exponential growth in the page. Smart move!
How Can You Rock Out Your Facebook Page?
Optimizing your Facebook Fan Page-
Page Name - Try and leverage the title of the page to let people know the business that is represented.
Create a custom welcome tab with FBML
Setting as default landing page
Make it pretty, add a video, let them know why they are liking the page
Have call-to-action for them to like the page
Adding in a newsletter signup form can be a good idea