Looking to change industries or skill up in your current role? You're not alone. According to Indeed, 49% of workers have made a dramatic career switch. Out of those who haven't switched, 65% say they've considered it. 

But with so much content available, where do you start?

Now, HubSpot Academy Learning Paths lets you select a carefully curated set of resources to help you expand your knowledge and level up your career. Each learning path focuses on content relevant to a specific career track.

Let's explore some of the paths available today.

1. Sales Representative

As the world continues to embrace digital, it's important to understand today's consumer and what most resonates with them. This learning path will teach you how to use an inbound sales approach along with modern sales technology to convert leads and close deals.

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Who's a good fit for this learning path?

This path is for sales professionals who want to improve their sales strategies and tactics. It's also for anyone who is looking to make a career shift into sales or wants to acquire more customers for their business. 

What are some key takeaways from this learning path?

After completing this learning path, you'll be able to:

  • Identify qualified leads and deliver a personalized experience to gain their trust
  • Surface a lead's challenges and goals with 1:1 calls and emails
  • Use HubSpot's Sales Hub tools

What content is included in this learning path?

The curriculum for this learning path includes:

  • Inbound Sales Certification
  • The Sales Playbook to Social Selling
  • How to Be Successful with Remote Sales 

Find out more and start the Sales Representative Learning Path

2. Digital Marketing Strategy

Digital marketing covers nine primary domains — inbound, content marketing, SEO, website optimization, video marketing, digital advertising, email marketing, social media, and analytics. This path covers how you can use HubSpot's tools to develop a strategy in each domain.

Who's a good fit for this learning path?

This path is for anyone who wants to develop an in-depth understanding of digital marketing domains. It provides an overview of how digital marketing disciplines work together and how to optimize each one.

What are some key takeaways from this learning path?

After completing this learning path, you'll be able to:

  • Plan a successful content strategy to attract, engage, and delight your leads and customers 
  • Build a personalized email marketing strategy that builds trust and delivers value
  • Take advantage of social media to level up your business and career 

What content is included in this learning path?

The curriculum for this learning path includes:

  • Content Strategy Course
  • Facebook Marketing Course
  • Ads Training: The Fundamentals of Digital Advertising

Click here to find out more and start the Digital Marketing Strategy Learning Path. 

3. Customer Service Manager

Your most loyal customers can be your best marketers, which is why it's important to consistently provide a delightful experience — even after you close that sale. With Service Hub, you have the proper tools to successfully manage a customer service team. Now you just need to learn how to do it.

Who's a good fit for this learning path?

This path is for customer service managers who are looking to implement Service Hub Professional or Enterprise. It's also a good fit for anyone who's looking to get started with all things customer service — collecting and analyzing customer feedback, conducting health checks, automating services, and more. 

What are some key takeaways from this learning path?

After completing this learning path, you'll be able to:

  • Set up your help desk using HubSpot
  • Automate customer service-related notifications
  • Conduct customer health checks using HubSpot

What content is included in this learning path?

The curriculum for this learning path includes:

  • Service Hub Software Certification
  • How to Use HubSpot Video in Service Hub
  • How to Delight Customers Using Workflows

Find out more and start the Customer Service Manager Learning Path.

Originally published Dec 1, 2020 9:00:00 AM, updated December 01 2020