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How HubSpot, Facebook Ads, and Account-Based Marketing Work Together

by Chris Wilson

Date

November 6, 2017 at 11:00 AM

Account-based marketing (ABM) is one of the largest growing trends in digital marketing in 2017.

But while ABM has gained a lot of traction and attention, it's not a new strategy. Businesses have sold to other businesses for years before the phrase “account-based marketing” was coined.

ABM is built on one primary theme — the idea of focusing all your marketing and sales actions around companies, not individual contacts.

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Chris Wilson

Chris started at HubSpot in 2016 as an inbound consultant on the premier services team. Prior to joining HubSpot, Chris spent the last three plus years consulting enterprise level businesses and government entities on all things social media. Prior to that, he performed market research for several Fortune 500 brands, helping them communicate better with their target markets. When Chris isn't HubSpotting he spends as much time as possible with his wife and son. He also squeezes in the occasional round of golf, plays basketball once a week, and enjoys experimenting with new social media platforms.


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