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Drive More Sales Meetings With Your Existing Content

by Jeffrey Vocell

Date

March 8, 2017 at 2:00 PM

Image of young businessman pulling graph. Chart growth concept.jpegEvery month, marketers all over the world work to deliver enough leads to their sales team to sustain (and hopefully grow) the business.

As a marketer, if you have a smarketing service level agreement in place, you're likely delivering a specific number of marketing qualified leads to sales. And these leads are hopefully turning into customers. For our friends in sales, however, the meetings they have with prospects are what matter most.

Let's walk through how to book more sales meetings with your existing content using the HubSpot Growth Stack.

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Using HubSpot Composer to Create and Collaborate on Content

by Jeffrey Vocell

Date

November 10, 2016 at 12:00 PM

HubSpot ComposerContent is a team sport. Whether you write content by yourself or have an entire marketing team, numerous people contribute to content by reviewing and providing feedback. Historically this process has involved drafting content within somewhere other than your CMS and then a lot of back-and-forth email to refine and improve content before it's published.

That's why we're happy to introduce Composer, a distraction-free and collaborative content-creation tool within HubSpot Marketing.

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How to Make the Most Out of Sending Email with HubSpot

by Jeffrey Vocell

Date

August 2, 2016 at 2:00 PM

HubSpot emailAs marketers, email is still one of the top channels we use to close and delight customers. But getting recipients to engage with your email can be challenging. In fact, increasing engagement was rated as the top priority for email marketers in 2016 according to MarketingCharts.

So, how can we make the most out of sending email with HubSpot?

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How To Get SSL Free with The HubSpot Website Platform

by Jeffrey Vocell

Date

February 24, 2016 at 10:00 AM

SSLSSL, or Secure Sockets Layer, has increasingly become a conversational topic among digital marketers. In the past few months, Google has made multiple announcements tying the importance of this security technology to your SEO. 

Some common themes of Google's announcements has been SSL being a tie-breaker between two otherwise similar search result rankings, and websites without SSL being marked as unsafe.

The bottom line is: an SSL enabled website is better for SEO, better for security, and better for your users. 

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Transactional Email That Works: Introducing New Single-Send API

by Jeffrey Vocell

Date

January 27, 2016 at 3:00 PM

transactional-emailTransactional email is the best way to send and deliver relationship-driven emails that are relevant and resonate with your recipients. But not all email is created equal. In fact, you may think that transactional email is difficult to create and requires your development team to integrate and update. And in some cases, you would be right.

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Jeffrey Vocell

Jeffrey Vocell is a Principal Product Marketing Manager at HubSpot. Jeffrey is passionate about aviation, tech, and inbound marketing. Connect with him on Twitter @JVocell.


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