Mike Rizzo is the Director of Demand Generation for AerServ. He believes the acronyms ROI, CPL, CPC, PPC, LTV, MRR, ARR, and SLAs are among the most important things every employee should learn. He’s an expert in HubSpot marketing automation and spends his days coming up with new growth hacks leveraging the latest marketing technology and data he can get his hands on.
AerServ is the leading inventory and audience management technology for mobile publishers and advertisers, specializing in mobile video technology, with proprietary yield optimization tools that increase revenue across all formats and ad units.
