HubSpot customers can now set a simple custom Lead Grade for their leads using the HubSpot API (HAPI). Because the Beta Custom Lead Grade requires use of the HubSpot API, you must be using the HubSpot Medium or HubSpot Large product to enable this feature. Enabling this feature requires advanced technical skills.

How to enable custom lead grade

  1. Log in to your HubSpot portal
  2. Go to Settings
  3. Scroll down to Lead Management
  4. Click on Custom Lead Grade 
  5. Check the box marked Enable Custom Lead Grading
  6. Click Save Changes
  7. Complete the steps detailed in the HAPI documentation on setting up your own custom lead grade

This feature is going to be of primary interest to those customers who are active users of the API.

In the future, we plan to build a fully customizable lead grade into the product itself, one which would be available to all HubSpot users without the use of an external lead grade app or the HubSpot API.

We are releasing this as an interim, Beta feature so that those customers who wish to can use this functionality while we work on expanding our full suite of lead features.

If you do install and use the Beta Custom Lead Grade feature, please tell us about your experience with it in the forums. Your feedback is highly valuable to us as we work to build a fully featured Custom Lead Grade application for all HubSpot customers.

Originally published Jun 20, 2011 11:17:00 AM, updated December 16 2013