The following is the text of an email sent to all HubSpot customers today by HubSpot founders Brian Halligan and Dharmesh Shah.

Dear HubSpot Customer,

We’re thrilled to share some exciting news with you. Today, HubSpot has acquired Performable, the most innovative marketing automation software provider on the market.

This acquisition will enable us to do three exciting new things:

1. Deliver the world’s best MoFu (Middle of the Funnel) functionality. Think advanced landing page optimization, sophisticated audience segmentation, event-based triggering of lead nurturing emails, and powerful analytics that will super-charge your ability to manage all of the leads you’re generating through HubSpot.

2. Grow with you. Our existing product was designed with small to medium-sized businesses in mind. Performable’s technology, designed for bigger businesses, will make it possible for HubSpot to serve you as you grow.

3. Evolve faster. We’re welcoming 18 stellar new employees to HubSpot. This includes some of the world’s best product development and user experience professionals, as well as David Cancel, CEO and co-founder of Performable and co-founder and Compete.com. David will be HubSpot’s new Chief Product Officer. HubSpot customers who want to access Performable functionality immediately can purchase the product starting today.

If you’d like to learn more about Performable and how it works with your existing HubSpot, please join us for a webinar and live Performable demonstration on June 28 at 1pm EST. Of course, if you purchase Performable now and prices rise after it’s combined with HubSpot, we will grandfather you into today’s prices.

Finally, we’d like to thank you for being a loyal HubSpot customer and for helping to make us one of the fastest-growing, most innovative companies on the planet. Please keep telling us what we can do better and don’t hesitate to ask questions or share your thoughts about this news on our customer blog or in the Success forums.

Sincerely,

Brian Halligan and Dharmesh Shah

 

Why is HubSpot buying Performable?

  • So that we can deliver the world’s best MoFu (Middle of the Funnel) functionality. Think advanced landing page optimization, sophisticated audience segmentation, event-based triggering of lead nurturing emails, and powerful analytics that will super-charge your ability to manage all of the leads you’re generating through HubSpot.
  • So that we can grow with you. Our existing product was designed with small to medium-sized businesses in mind. Performable’s technology, designed for bigger businesses, will make it possible for HubSpot to serve small and medium-sized lead generations machines as they grow.
  • So that we can evolve faster. We’re welcoming 18 stellar new employees to HubSpot. This includes some of the world’s best product development and user experience professionals, as well as David Cancel, CEO and co-founder of Performable and co-founder and Compete.com. David will be HubSpot’s new Chief Product Officer.

Performable sounds awesome - can I get access to the software to check it out?

Who should I contact if I want to purchase Performable?

  • Sign up to join the Performable webinar on June 28 and sales rep will be in touch with you

Will HubSpot and Performable products be combined - as a HubSpot customer will I get Performable for free?

  • In the short term, Performable and HubSpot will remain separate products
  • In the long term, we are excited about the surge of product talent Performable will bring to HubSpot -- and we’re looking forward to the new and improved products and services the combined team will be able to provide our customers.

Originally published Jun 16, 2011 11:15:00 AM, updated January 13 2014