It's easy to feel isolated and alone when you're in the midst of all your Inbound Marketing efforts, doing everything you can to increase your conversion rate and get the most return out of everything you do.
But how can you get some real, honest, and practical insight into how well you're doing? How do you measure your progress, correct your course if necessary, celebrate your achievements when you hit them?
HubSpot can help.
Your blog readers tell you every day what kinds of content they find most useful, and it's all there in your HubSpot Blog Analytics for you to discover.
Check your Blog Analytics to see what kinds of articles spark the most comments and links. Which articles get a lot of page views, which ones don't? Your visitors are voting with their eyeballs -- make sure you're listening and responding with the kind of content they crave.
Where does most of your traffic really come from? Even more importantly, where does your most qualified traffic come from? In other words, where do you get the traffic that is most likely to convert into leads -- and from leads into customers? Are these the channels where you're spending the majority of your effort? Or are you spending your time and money on low-yield campaigns and channels?
See how you stack up against the competition by using the HubSpot Benchmarks application. You can set goals for yourself around conversions, raw monthly lead acquisition, customer acquisition, and more -- track your progress over time, and keep an eye on how well your inbound marketing is progressing versus the efforts of your competitors.
Find out what other Inbound Marketers are doing to help their businesses thrive in a tough economy. HubSpot users all over the world are forming Local HubSpot User Groups (HUGs), meeting regularly, and sharing how they get the most out of their HubSpot subscriptions.
Participants report that it can be enormously helpful to connect with other HubSpot users in their area, giving them a deeper connection with local marketers, businesspeople, and, of course, with HubSpot!
Where do you get your Inbound Marketing reality check?
Growth chart image by madichan