I look at a lot of websites and when I’m on a website I usually take a peek at how the contact page is set up. Contact us pages are not that glamorous, yet that are a very important page and are typically one of the most visited website pages. I see so many poorly set up contact us pages that I want to outline how a contact us page should be set up.
Include a Form
This one may seem super obvious, but time after time I find contact us pages that don’t include a short form. These days most people won’t pick up the phone to contact you. Instead, they will either email your business or fill out a web form. The form on a contact us page should be short and sweet. I recommend including the following fields:
What questions (optional)
These fields will help you understand who is contacting you, do a little research on the person and possibly qualify the lead. You could also add phone number, website or any other custom fields that are specific to your business.
Explain Why Someone Should Contact You
So why should I contact you? If you’re not giving visitors strong reasons why they should contact your business then they probably won’t. It’s just like on a landing page how you need to explain the value of the offer. On the contact us page you need to explain why people should contact your business and describe how you can help them solve their problems.
Call to Action
Almost every page I found did not include a call to action. It can be as simple as adding one to read your blog. Others could be to demo your product, download a how-to guide or watch a video. The reason you want at least one call to action on the page is because you want visitors to stay on your website. Not everyone going to the contact us page is going to fill out the form. They might be looking for your business email or address, and you should provide more value than just those two things.
You have to include a list of recent blog articles or popular articles on the contact us page. This will show visitors some of your thought-leadership and provide them with another option if they don’t complete the form.
The contact us page should list out all of your business locations, or link to a page that goes in to more detail about each location. I also like adding a person’s name to each location. This way people will know who to contact directly if they’re not sure who can help them.
Phone Number and Email
This one is a no brainier, but do you list all of your phone numbers or emails on the page? Your business might have a few departments with different contact information. Be sure to include all of them so visitors can quickly find the right information, and to avoid having them call a number that’s not relevant to their problem or need.
Your contact us page needs to include information on how visitors can communicate with your business on Twitter, Facebook or LinkedIn. Social media is just another communication channel and a way for people to engage with the business, so it better be on the contact us page.