Why Buying Original Content for Your Blog Makes Sense

Content creation is vital to inbound marketing.  Blogging is the easiest and most widely used tool for businesses to meet deploy their created content.  Data shows that 57% of business have acquired a customer through their company blog.  Also companies that blog get 55% more website visitors!  That is a huge!

Blogging does have a whole set of challenges though.  Let’s be honest blogging takes time and to do it right you have to do it consistently.  Also for blogging to really tie into your lead generation efforts you need to already have whitepapers and ebooks created related to your blogging content that you can include as call to actions at the end of your blog posts.

What is a Content Marketplace and how does it help?

A content marketplace is an online platform that connects businesses that need content articles to writers who can fulfill those needs. They make it easy to commission and purchase blog articles, e-books, white papers, and other content from thousands of writers, who are screened and rated. 

The way this helps is it enables you to meet all your content creation goals while also keeping up with the day to day activities of your job.  Zerys is a Content Marketplace that can help you meet your content creation goals.

So remember a content marketplace allows you to:

• Create more content
• Increase web traffic
• Deliver more inbound leads

It really is that simple.  Check out the attached slides for more statistics about blogging and check out the resources below for more information about Zerys.

• Slides from Day Camp – Why Buying Original Content for Your Blog Makes Sense
• Video: Content Marketing and the Zerys Content Marketplace
• FAQ: Zerys Content Marketplace
• How to use the Zerys Content Marketplace
• Case Study – Customer reactions to Zerys and an example purchased whitepaper