We’re excited to kick of the Paid Search Day Camp Series today at 4pm ET. If you are new to Paid Search, there are some phrases and acronyms that can be a bit confusing, so we’ve created a Paid Search Cheat Sheet for you below!
Paid Search: A type of contextual advertising where Web site owners pay an advertising fee, usually based on click-throughs or ad views to have their Web site search results shown in top placement on search engine result pages.
Click-Through Rate (CTR): The ratio of the number of times a user clicks on an online advertisement divided by the number of people who viewed the ad.
Cost Per Click (CPC): An Internet marketing formula used to price online advertisements. Advertisers will pay Internet publishers based on the number of clicks a specific ad gets.
Cost Per Acquistion (CPA): A form of advertising where payment is dependent upon an action that a user performs as a result of the ad.
Content Network: A group of websites that agree to show ads on their site, served by an ad network, in exchange for a share of the revenue generated by those ads.
Impression: An advertisement's appearance on an accessed Web page.
Ad Group: An ad group contains one or more ads which target a set of keywords, placements, or both.
Quality Score: The Google AdWords system calculates a Quality Score for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query.
Photo credit: yourdictionary.com
Originally published Jul 13, 2011 3:20:00 PM, updated December 16 2013