Paid Search Cheat Sheet

Training Blog



paid searchWe’re excited to kick of the Paid Search Day Camp Series today at 4pm ET.  If you are new to Paid Search, there are some phrases and acronyms that can be a bit confusing, so we’ve created a Paid Search Cheat Sheet for you below!

Paid Search:  A type of contextual advertising where Web site owners pay an advertising fee, usually based on click-throughs or ad views to have their Web site search results shown in top placement on search engine result pages.

Click-Through Rate (CTR): The ratio of the number of times a user clicks on an online advertisement divided by the number of people who viewed the ad.

Cost Per Click (CPC): An Internet marketing formula used to price online advertisements. Advertisers will pay Internet publishers based on the number of clicks a specific ad gets.

Cost Per Acquistion (CPA): A form of advertising where payment is dependent upon an action that a user performs as a result of the ad.

Content Network: A group of websites that agree to show ads on their site, served by an ad network, in exchange for a share of the revenue generated by those ads.

Impression: An advertisement's appearance on an accessed Web page.

Ad Group: An ad group contains one or more ads which target a set of keywords, placements, or both.

Quality Score: The Google AdWords system calculates a Quality Score for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query.

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