You’re crazy, Mark! How can my sales reps be blogging without me knowing?
It’s simple; they’re answering prospects questions and solving their problems, right?
Well that’s blogging and now they just need to publish their answers on your company’s blog.
Your mission, as a marketer, is to collect the emails and content your sales reps use to qualify leads and close deals. Once you have their content, you need to start publishing it to your blog. Some of the material you won't be able to use because of privacy and competitors, but you will be able to use most of their content.
Some of the content might be so good that decide to turn it into a downloadable piece of content. This content will generate leads for the sales team and help them see the value of content creation.
I recommend you give proper credit to the sales reps that shared content with you.
If you’re not convinced, then read Marcus Sheridan’s blog post on how to create a year’s worth of content in 20 minutes. You and your sales reps should also read his blog article on how he closed a deal because of his blog content.
By the way, he’s going to be our first email marketing guest during this Friday’s webinar! We're going to show you some very convincing email marketing data, teach you email deliverability best practices, and show you how to do an email marketing audit!
Sooner than later you will be able to go back to your sales team and say their blog content received 500 views last month, generated 25 new leads, and the website had its best traffic month ever. You still think they wouldn’t care about blogging?
Please share how you got your sales team to blog.
Image credit: Michael Hartzell