Do you like dollars in your pocket? Do you like selling to people who know who your business is prior to you calling them? Do you like being generally awesome? Then you should blog.
Companies that blog get 55% more website visitors than businesses that do not. In fact, companies that blog have more leads and close sales faster than their non-blogging counterparts! Each blog article you create is another website page for the search engines to consider and serve up when someone searches on Google, Yahoo or Bing. Each article also gives you another opportunity to convert readers to leads through complimentary calls to action.
Effective blogging can do a lot for your business. It establishes your business as a thought leader, which increases your web visibility and humanizes your brand. People purchased from "people", not companies. The more "human" your business, the easier it is to make a sale. Also, Google will periodically crawl websites looking for new and updated content. Blogging ensures there will be fresh content on your site when search spiders arrive. Sites that get crawled more often have more frequent updates and more authority.
Originally published Apr 20, 2011 12:51:00 PM, updated October 18 2015